In an editorially-driven initiative, the team is studying how CXOs in the Middle East are lifting customer experience by optimising customer services strategies.

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1. How big is your customer base? (Required.)

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2. What is your customer service budget? (Required.)

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3. My customer service priorities are… (Required.)

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4. What customer service KPIs do you track? (Required.)

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5. What is your main focus to improve the first contact resolution rate? (Required.)

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6. What do you think can be the most relevant trend expected to impact service organisations? (Required.)

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7. How do you plan on integrating personalisation into your customer service? (Required.)

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8. Would you integrate generative AI into your customer service tech stack? (Required.)

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9. What technologies are you currently using to power your customer service?  (Required.)

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10. What are you looking for from your technology partners?  (Required.)

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11. Which capabilities are you developing to provide real-time intelligence?  (Required.)

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12. What is your main focus in integrating empathy into a customer service strategy? (Required.)

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13. How do you measure the effectiveness of your customer service efforts? 

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14. What are your current or next steps to improve your customer feedback strategy?  (Required.)

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15. What are the main challenges you are facing while delivering exceptional customer service? Please rank them in terms of urgency. (Required.)

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