MarTech Stack in a Pandemic

The purpose of this survey is to analyze how Covid-19 has affected technology spending in the Marketing field.

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* 1. How large is your organization?

0-50 employees

50-200 employees

200-1000 employees

1000-5000 employees

5000+ employees

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* 2. What is your job level?

Marketing Executive

Mid-level Manager

First-level employee

Consultant

Other (please specify)

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* 3. Has the current performance of your organization been significantly impacted by the changes brought on by Covid-19?

Greatly impacted in a negative way

Somewhat impacted in a negative way

Limited impact on our performance

Positively impacted

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* 4. How has your organization’s marketing technology budget been affected during the pandemic regarding technology?

There have been budgetary cuts to marketing technology

The budget has increased to purchase new marketing technologies

The budget has not changed

Unsure

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* 5. What has been the percentage change in spending?

Decrease of 0-10%

Decrease of 10-20%

Decrease greater than 20%

Increase of 0-10%

Increase of 20-10%

Increase greater than 20%

No change

Unsure

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* 6. How has technology been impacted by budgetary changes? (select all that apply)

Invested in new technology to advance communication capabilities

Invested in other new technologies

Cancelled existing subscriptions

Delayed planned purchases

Paused subscriptions

n/a

Other (please specify)

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* 7. If a tool has been cancelled, delayed or paused, what was the reason? (select all that apply)

The technology was not essential

Not enough work to justify the use of the technology

Not enough capital coming in to afford it

Not enough internal resources to continue owning the tool (if staff were let go)

Could not determine the ROI from it

n/a

Other (please specify)

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* 8. Has your organization chosen to do more with less by leveraging core technologies and eliminating fringe technologies?

Yes, we have cut out some fringe technologies

We have both cut fringe technologies and put more emphasis on our core tech

No, we have kept our MarTech stack the same

n/a

Other (please specify)

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* 9. Have your MarTech vendors been flexible in adjusting pricing or payment terms for you during this pandemic?

Yes

We haven’t asked them

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* 10. If you answered yes to question 9, please identify how much flexibility they provided. (select all that apply)

Decreased pricing by up to 10%

Decreased pricing by up to 20%

Decreased pricing by more than 20%

Offered more flexible payment terms

n/a

Other (please specify)

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* 11. If a tool has been purchased or added, what was the reason? (select all that apply)

New tool was used to help transition employees to work remotely

New tool was needed to transition the business model online

New tool helps manage new demand for services

New tool may help the organization survive the pandemic

New tool was deemed essential before the pandemic

New tool to continue supporting business growth

New tool supports more of a shift to digital marketing

n/a

Other (please specify)

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* 12. Did a shift in company strategy impact budget changes?

Yes, we have shifted our focus

No, there has been no change in strategy or focus

Unsure

n/a

Other (please specify)

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* 13. Has the technology buying process changed during this time?

Yes, it is less inclusive/ collaborative

Yes, it is more inclusive/ collaborative

No change

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* 14. Have technology cuts also happened in other parts of your organization?

No, they have been consistent across the organization

Yes, they have been more prevalent in certain departments

Unsure

n/a

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* 15. Do you expect spending levels on technologies to return to normal by 2021?

Yes

Unsure

MarTech Stack in a Pandemic

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* 1. How large is your organization?

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* 2. What is your job level?

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* 3. Has the current performance of your organization been significantly impacted by the changes brought on by Covid-19?

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* 4. How has your organization’s marketing technology budget been affected during the pandemic regarding technology?

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* 5. What has been the percentage change in spending?

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* 6. How has technology been impacted by budgetary changes? (select all that apply)

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* 7. If a tool has been cancelled, delayed or paused, what was the reason? (select all that apply)

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* 8. Has your organization chosen to do more with less by leveraging core technologies and eliminating fringe technologies?

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* 9. Have your MarTech vendors been flexible in adjusting pricing or payment terms for you during this pandemic?

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* 10. If you answered yes to question 9, please identify how much flexibility they provided. (select all that apply)

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* 11. If a tool has been purchased or added, what was the reason? (select all that apply)

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* 12. Did a shift in company strategy impact budget changes?

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* 13. Has the technology buying process changed during this time?

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* 14. Have technology cuts also happened in other parts of your organization?

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* 15. Do you expect spending levels on technologies to return to normal by 2021?

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* 16. Do you have any final comments or insights on MarTech spending during a pandemic?

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* 17. Enter your email for a chance to win one of five Amazon gift cards: