New Zealand Māori Tourism, in conjunction with Te Puni Kōkiri and Poutama Trust, is undertaking a national assessment of the Māori tourism sector to understand the needs and aspirations of Māori tourism businesses. Please answer all questions as accurately as you can. The survey takes approximately 20 minutes. All completed surveys will go into the draw to win $5000.
 
Your privacy is of paramount importance to us. All information collected will be collated into an overall analysis of the Māori tourism sector.  Any information you provide that identifies your business will be treated with the utmost confidentiality and respect. 

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* 1. What kind(s) of tourism business(es) do you run? [Choose as many as apply to your business(es).]

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* 2. Where is/are your tourism business(es) primarily located? [Please check as many regions as apply]

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* 3. Where do your current customers come from?

  (a) this is one of our main markets (b) an important but secondary market for us (c) very few or none so far
NZ Domestic
Australia
China
UK
Germany
USA
Canada
Japan
South Korea
India
S. E. Asia: (Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand)

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* 4. Which markets would you specifically like to target and grow in the next few years?

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* 5. How well do you know your current customers & markets?

  Tino pai (this is an area of strength for us) Ka pai (we are generally OK, could improve) Ahua pai (we survive, but definitely need to be better)  Aue! (We need major improvement on this!) 
 We understand what our current customers are interested in and expect:
 We get updates about what's happening in our key markets (trends & changes):
We adjust our business plans based on what we see happening in our key markets:
We are good at getting useful feedback from our customers (both positive and negative):
We are quick to make changes in response to customer feedback or problems we find:

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* 6. Which customers and markets would you like to understand better, and in what ways?

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* 7. How well are you able to develop the right products & experiences for each of your target markets?

  Tino pai (this is an area of strength for us)  Ka pai (we are generally OK, could improve)  Ahua pai (we survive, but definitely need to be better)  Aue! (we need major improvement on this!)
We know what kinds of tourism experiences work best for each of our markets, and why:
We know the traps to avoid (i.e. "what not to do") when creating experiences for each market
We know each of our products has specific features designed to appeal to our target customers:
Our customers respond positively to the things we do to attract and satisfy them:
We are good at improving our products & experiences based on customer feedback:
We try out different product ideas and change them depending on how our customers react:

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* 8. For which markets would you like to create better products and experiences?

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* 9. How well are you able to connect with and generate strong sales in each of your target markets?

  Tino pai (this is an area of strength for us) Ka pai (we are generally OK, could improve)  Ahua pai (we survive, but definitely need to be better)  Aue! (we need major improvement on this!)
 We have staff who can kōrero well with our customers in their own languages:
We have people who can navigate the business cultures of our key target markets:
We have successfully connected at the right seniority level with overseas business partners:
 We have great business partners or distributors who sell our product in the target markets:
We have a strong online presence that brings in a steady stream of customers:
We know which sales channels are working best for us in each market and why:
We try out different sales channels and make changes based on what works:

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* 10. For which markets would you like to develop stronger business partnerships and sales channels?

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* 11. How did you determine the price of your products and experiences?

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* 12. How clearly do you position your products and experiences relative to competitors?

  Tino pai (this is an area of strength for us)  Ka pai (we are generally OK, could improve) Ahua pai (we survive, but definitely need to be better) Aue! (we need major improvement on this!)
We know exactly what's unique about our 'brand' and we communicate it well: 
We are clear about where and why we price ourselves relative to competitors:

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* 13. Where would you most like to strengthen how you position your products and experiences relative to competitors?

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* 14. Is the business profitable enough to support you?

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* 15. How strong are your strategic, financial, leadership and business management capabilities?

  Tino pai (this is an area of strength for us) Ka pai (we are generally OK, could improve) Ahua pai (we survive, but definitely need to do better) Aue! (we need major improvement on this!)
We know what we are trying to achieve with this business in the next few years: 
We know what critical success factors make or break our business: 
We track how well we are doing in these critical areas: 
We know our key financial figures (e.g. turnover, cashflow, profit/loss):
We understand the factors that most strongly affect how much profit we make:
We are well positioned financially to survive and succeed even in a downturn:
We have the leadership capability to take us to the next level of growth in our business:
We have (or have access to) all the people skills we need to achieve our business goals:

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* 16. Comments (optional)

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* 17. What are your plans for the business over the next few years? [Check all that apply]

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* 18. How clear are your long-term plans for the business?

  Tino pai (this is an area of strength for us)  Ka Pai (We are generally OK, but could improve)  Ahua pai (we survive, but definitely need to be better) Aue! (we need major improvement on this!)
We have clear plans for what to do with the business once it has become successful:
We have sound plans in place for if/when key people leave the business:

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* 19. What do you most need support with, in order to maintain/sustain or grow/develop your business to the next level?

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* 20. What would you like more information about? [Check all that apply]

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* 21. How should we get in touch with you?

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* 22. Is your tourism business seasonal? [Check one, or both (e.g. if one part of your business is seasonal and the other not).]

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* 23. If your tourism business is seasonal, which are your peak months? [Check as many as apply, in a typical year.]

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* 24. Comments (optional)

To help us (a) understand the size of the sector and (b) put the right kind of support in place to help the Māori tourism sector grow and thrive, please share with us a few more details about your LARGEST business (if you have more than one). Approximate answers are OK if you don't have exact details.

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* 25. How many years have you been trading (in your largest business)?

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* 26. Number of DOMESTIC (New Zealand) visitors per year (in your largest business)?

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* 27. Number of INTERNATIONAL visitors per year (in your largest business)?

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* 28. In which range is your gross turnover, for the most recent year? [Include sales from all of your tourism businesses, if more than one.]

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* 29. How many people are PAID to work in your business?

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* 30. How many people contribute to your business but are NOT PAID (e.g. whānau)?

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* 31. Have you considered the risks to your business of the following events? (Check all that apply)

  Yes No
Natural disaster including extreme weather events?
Loss of utilities (power, water, internet)
Loss of key staff
Reduced visitor numbers
Major health and safety incidences affecting visitors?
Breaches to cybersecurity

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* 32. Do you have plans in place to mitigate the risks to your business of the above events?

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* 33. What support would be helpful to plan for, and build, resilience for your business?

0 of 33 answered
 

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