ASTRA Excellence Awards Nomination 2020 Manufacturer of the Year Deadline to nominate: May 31, 2021 |
ASTRA Excellence Award
Manufacturer of the Year Selection Criteria
The nominee must meet the criteria below:
- Must be a current ASTRA member.
- Introduced creative new products that have meaningfully contributed to sales growth in specialty retail stores.
- Developed effective in-store merchandising or promotional programs that have meaningfully contributed to sales growth in specialty retail stores.
- Understands the existence of multiple channels of distribution. Has developed a strategy that supports the growth of its specialty retail partners and offers a balanced policy that allows various distribution channels to co-exist
- Products have been consistently available for shipping.
- Provides excellent customer service and in-store support on a consistent basis.
- Has developed, maintained and enforced a MAP policy.
- Enlists the help of sales reps to support retailers
- Creates marketing that drives business to specialty stores
- Demonstrates a meaningful commitment to the specialty toy industry
- Is willing to take feedback/listens and strives to improve
- Goes above and beyond in their efforts to be involved in ASTRA events, interacts with ASTRA members and demonstrates leadership through their interactions, idea sharing and support of ASTRA’s vision to “change the world through the power of play”.