Program Details

Magic City Sips is a summer-long, city-wide happy hour event series every Wednesday from 4pm - 7pm. The program will kick off Wednesday, May 31st, 2023, and conclude Wednesday, August 30th, 2023.

Organized by the City of Birmingham's Department of Innovation and Economic Opportunity, SIPS will highlight and support local establishments by encouraging patronage throughout the summer months. Participating bars and restaurants will host their happy hours, highlighting SIPS-encouraged drink and food specials.

The summer will conclude with a “Sippy Cup Award” which will be awarded to the best establishment based on patrons' votes in various categories including:
Best Cocktail
Best Beer Selection
Best Wine Selection
Best Mocktail
Best Happy Hour Appetizer
Best Vibes

To be included in the Magic City Sips program, your establishment must OPT-IN to the questions below numbered 3-6.

Upon registration, the City of Birmingham will provide a QR code and decal sticker to establishments to display for program recognition, and for patrons to engage in voting.

Register by May 31st to be included in the inaugural launch! Ongoing registration will be available after May 31st for interested restaurants and bars.

If you have any questions or concerns, contact the City of Birmingham at 205.254.2799; direct contact LaKeela Lowe. 

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* 1. Please provide the information below about the establishment.

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* 2. Please select the community that your establishment is located in.

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* 3. Do you opt-in to host happy hour from 4pm - 7pm on Wednesdays, May 31st - August 30th, 2023?

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* 4. Do you opt-in to offer a specially curated Sips menu?

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* 5. Do you opt-in to display the QR code and the sticker decal in your establishment? (The City of Birmingham will provide QR code prior to the first Sips event.)

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* 6. Do you agree for your establishment to be featured in advertisements for Magic City Sips and communications from the City of Birmingham?

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* 7. Please provide your Instagram handle. 

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* 8. Please upload your company's logo.

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