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Independent Retailer Digital Marketing and Social Media Content Survey

We Appreciate Your Feedback

 To our valued retailers,
The pandemic shutdown forced many retailers deep into the realm of digital marketing and e-commerce. With this survey, we are looking to see how your business has incorporated a variety of strategies for success in this critical space. Please take a few minutes to provide your feedback including any suggestions that will improve our understanding of your current strategy here.

Onwards and Upwards,
Marc Weiss - Co-founder, CEO of Management One
1.Your Contact Information (this information will NOT be displayed publicly).(Required.)
2.Do you have a clearly defined marketing strategy?(Required.)
3.Do you have a clear process in place to implement your marketing strategy?(Required.)
4.In your digital marketing activities, what geographic areas do you target? (Check all that apply)(Required.)
5.How are you handling marketing implementation and strategy? (Check all that apply)(Required.)
6.Are you using a CRM?(Required.)
7.Have you implemented an automated, funnel marketing strategy? (a method for messaging your customers 24/7)(Required.)
8.Is your contact list segmented for targeted outreach?(Required.)
9.Are you using other software applications for marketing and sales? (for example ONESHOP, Hootsuite, etc.)(Required.)
10.If yes, which software applications are you using? (please describe briefly)
11.How are you acquiring reviews? (please describe briefly)(Required.)
12.Which of these web apps do you sell your products on? (Check all that apply)(Required.)
13.What percentage of your digital revenue are you generating on each of the following channels? (If you do not sell on this channel, please select "N/A")(Required.)
0-10%
10-20%
20-30%
40-50%
more than 50%
N/A
Facebook Catalog
Instagram
Facebook Live
TikTok
Twitter
Pinterest
Google Shopping
Google Business Listing
Amazon
Reseller site (like Farfetch, Goat, Ebay)
Local digital marketplaces (Nextdoor, Offer Up, etc.)
Your own e-commerce website
14.What was your e-commerce volume trending for 2021?(Required.)
15.Where are you allocating marketing ad spend? (check all that apply)(Required.)
16.For your digital marketing ads, how are you targeting your audience? (check all that apply)(Required.)
17.Which of the following social media platforms do you use regularly to post unpaid (organic) content about your business? (check all that apply)(Required.)
18.How frequently do you post organic (unpaid) content?(Required.)
19.Who is responsible for posting organic (unpaid) content? (check all that apply)(Required.)
20.Which of the following KPIs do you measure? (check all that apply)(Required.)
21.What is your total marketing budget as a percentage of total revenue? (including in-house salaries, digital assets, agency fees, ads, etc.)(Required.)
22.Roughly how is your marketing budget being allocated? (write a number for each item below indicating the rounded percentage, for example, 50 would represent 50%)(Required.)
23.What are your biggest marketing challenges? (select up to 3)(Required.)
24.What amount of time do you personally spend on marketing per month? (include strategy and content creation)(Required.)
25.Do you have any additional comments or questions?
Current Progress,
0 of 25 answered