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* 1. Is everyone in your organisation clear on your mission?

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* 2. Does your brand have a distinctive visual language e.g. colour palette, typography, iconography?

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* 3. Is your visual language consistently applied across channels e.g. website, collateral?

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* 4. Does your brand have a clear personality and tone of voice?

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* 5. Is it clear to potential customers why they should choose you over your competitors?

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* 6. Does your brand best reflect the experience your customers have of using your products/services?

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* 7. Is your brand profile as strong as it could be in your target industries / growth markets?

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* 8. Does your brand profile automatically generate new work leads for your business?

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* 9. Does your employer brand present a compelling reason why someone should join your organisation?

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* 10. Do your people proactively promote your brand?

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* 11. If a chat about bringing your brand to life would be useful, please leave your details below (optional)

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