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What Do You Love/Hate About Buying Martech Products?

Marketing technology (martech) is one of the most popular categories of software products in business. If you work in marketing — especially if you work in marketing operations — or support marketing in IT or as an external service provider, you've probably had to evaluate, recommend, or purchase multiple martech products over time.

This short, 5-question survey by Scott Brinker of chiefmartec.com seeks to understand how you approach the process and what you love or hate about the experience. The results of this study will be published for free on chiefmartec.com.
1.Do you purchase, recommend, or approve the purchase of marketing technology (martech) products?(Required.)
2.How do you feel about these different resources to research and evaluate martech products? (please select an answer for each row)(Required.)
Haven't used much
Don't like or don't trust
Slightly helpful
Helpful
Very helpful
Analyst reports (Forrester, Gartner, IDC)
Articles/blogs/podcasts/talks by industry experts, practitioners
Ecosystem marketplaces (AppExchange, AWS Marketplace, HubSpot App Marketplace)
Recommendations from agencies, consultants, or service providers
Recommendations from friends & peers
Review sites (G2, TrustPilot)
Search engines (Google, Bing)
Social networks (LinkedIn, X/Twitter)
Vendor demos
Vendor-produced/sponsored reports
Vendor sales reps
Vendor sales engineers (technical)
Vendor webinars or events
Vendor websites
3.What things do martech vendors do that annoy you as a buyer? (you can select multiple)
4.What things do martech vendors do that you appreciate as a buyer? (you can select multiple)
5.Do you think martech vendors using new AI technologies will make your experience as a buyer better or worse? (please select an answer for each row)(Required.)
Will make my experience better
Will make my experience worse
Don't know
AI chatbots that will better answer my questions
AI that will generate more or better content
AI that will send me more personalized emails
AI agent SDRs that will engage me instead of a human rep
AI agent BDRs that will automatically reach out to me
AI that will enable sales reps to better answer my questions
AI that will give the vendor more "intelligence" about me