Introduction

Global fans of Korean popular music (K-pop) tend to support several groups and artists at the same time, while their Korean counterparts tend to support only one group or artist. This study seeks to understand the motives of fans who chose to participate in several fandoms at the same time. This 12-month study will use a survey of open-ended and multiple-choice questions to understand why individuals participate in multiple fandoms.

If you have any questions about this research, please contact:

Crystal S. Anderson, PhD
Director, Office of Student Research | Associate Professor
Longwood University | andersoncs2@longwood.edu

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