Skip to content

KICKSTART DIGITAL
Pre-Assessment Survey

Congratulations on your successful nomination into the KICKSTART Digital program! 

In order to provide you with the most relevant learning experience, please complete this short survey about your role and digital requirements. This will allow us to assign the most appropriate program content and make your KICKSTART experience as relevant as possible for you.
1.Name
2.Role / Title
3.Brand You Currently Work On
4.Country
5.Region
6.2019 Media Budget
7.Overall, how would you describe your role in the following digital areas:
Accountable
Responsible
Involved
Support/Developing Skills
Digital Strategy
Media Plans
Digital Execution
Content and Creative
Personalisation @ Scale
8.On a scale of 1-5, how confident are you in developing Digital Stategy?
9.Please rate your current level of understanding of:
Foundational
Intermediate
Advanced
Expert
Digital Consumer Signals and how they can be used to help map the Digital Consumer Journey
Key Digital Platforms
Programmatic Media Buying
The Personalisation @ Scale Process
Best Practice Guidelines for Creative Effectiveness on Key Digital Platforms
Digital Metrics on Key Digital Platforms
Digital ROI Measurement
10.Are you currently implementing Personalisation @ Scale? (If YES, select YES and go to question 11, if NO, select NO and go to question 12)
11.(Only complete this question if you selected YES to question 10) To what extent have you applied the following Personalsation @ Scale steps?
Not at all
A little
A lot
Apply Demand Spaces to Planning
Audience Segmentation
Built a phased flighting agenda
Mapped creative against media plans
Pre-test creative against assets
Review and apply results
12.(Only complete this question if you selected NO to question 10) Do you plan to implement Personalisation @ Scale in 2019 and beyond?
13.What are your learning expectations for the course?