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Keys to writing persuasively
3.
The gold standard
What do you think is the single most important key to motivating someone to do what you ask?
(Once you vote, you'll see the 2300-year-old persuasion tip!)
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Which of the following is the most important key to persuasive writing?
(Required.)
Being motivated - really WANTING the "sale" or reader action
Consequences - explaining the consequences of doing or not doing what you're suggesting
Product knowledge - really knowing what you're "selling" well
Rapport - being able to charm your reader with words: great phrasing, an excellent vocabulary, etc
Sales skill - knowing which sales technique to use in a given situation
Other (please specify)
