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James Beard Foundation Brand Perception Survey

As a valued member of the culinary community, your voice is important in shaping the future of the food system. By taking this short survey, you'll help us to learn more about your relationship with the food and dining industry, as well as your relationship with the James Beard Foundation — and have the chance to win one of 20 copies of our newest cookbook, Waste Not: How to Get the Most from Your Food. Thank you for your time and feedback!
1.Please specify your age:
2.Please specify your ethnicity:
3.Please specify your profession:
4.Please state your zip code:
5.Are you a James Beard Foundation member?
6.If not, are you considering becoming a member of the James Beard Foundation?
7.Have you attended any dinners at the James Beard House or other events around the country (Taste America, Friends of James Beard Benefit, etc.)?
8.If you have attended a James Beard Foundation event, which of the following have you attended? Please select all that apply:
9.What are your top reasons for attending the above events?
10.If you have never attended any of the above events, what are your top reasons for not attending?
11.What are you favorite sources for getting “food news”?
12.When thinking of organizations/restaurants/groups/clubs/stores/pop-ups that regularly offer unique culinary experiences, what comes to mind?
13.Which of the following organizations would you consider buying tickets from for a dining event? Please select all that apply:
14.What is your primary reason for attending the events you chose above?
15.What compels you to go to dining events (anything beyond a restaurant reservation)?
16.What is your favorite restaurant? Feel free to list your favorite in the world, and also your favorite local/hometown restaurant.
17.How many nights a week on average do you dine out?
18.What are the reasons you typically dine out?
19.From your perspective, what are the biggest challenges you see facing the dining industry right now?
20.How/where do you see or hear the James Beard Foundation mentioned?
21.What do you currently know about what the James Beard Foundation does/provides? Please check off from the following:
22.Out of the following words and phrases, please select the top 5 that most accurately represent your perception of the James Beard Foundation and its programming today:
23.If you could change one thing about the James Beard Foundation to make it better, what would you change?
24.Did you know that the James Beard Foundation is a nonprofit organization?
25.What nonprofits do you typically donate to/would consider donating to in the future?
26.Please select your top 5 reasons for considering the purchase of a James Beard Foundation membership:
27.How likely are you to to get involved with the James Beard Foundation?
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28.Optional: If you are interested in the chance to win one of 20 copies of our newest cookbook, Waste Not: How to Get the Most from Your Food, please provide your name and the best email address for us to contact:
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