SurveyMonkey Powered Online Survey

Question Title

* 1. Please specify your age:

17 years or younger

18-24 years old

25-34 years old

35-44 years old

45-54 years old

55-64 years old

65-74 years old

75 years or older

Prefer not to answer

Question Title

* 2. Please specify your ethnicity:

White or Caucasian

Hispanic or Latino

Black or African American

Native American or American Indian

Asian or Pacific Islander

Prefer not to answer

Other (please specify)

Question Title

* 3. Please specify your profession:

Chef or other culinary professional

Other (please specify)

Question Title

* 4. Please state your zip code:

ZIP/Postal Code

Question Title

* 5. Are you a James Beard Foundation member?

Yes

Question Title

* 6. If not, are you considering becoming a member of the James Beard Foundation?

Yes

N/A

Question Title

* 7. Have you attended any dinners at the James Beard House or other events around the country (Taste America, Friends of James Beard Benefit, etc.)?

Yes

Question Title

* 8. If you have attended a James Beard Foundation event, which of the following have you attended? Please select all that apply:

James Beard House dinner

Taste America

James Beard Awards

Celebrity Chef Tour

Friends of James Beard Benefit

JBF Greens event

Impact Programs event (Chefs Boot Camp, Issue Summit, Food Summit, Culinary Lab, etc.)

Other (please specify)

Question Title

* 9. What are your top reasons for attending the above events?

Question Title

* 10. If you have never attended any of the above events, what are your top reasons for not attending?

Question Title

* 11. What are you favorite sources for getting “food news”?

Question Title

* 12. When thinking of organizations/restaurants/groups/clubs/stores/pop-ups that regularly offer unique culinary experiences, what comes to mind?

Question Title

* 13. Which of the following organizations would you consider buying tickets from for a dining event? Please select all that apply:

DeGustibus, ICE, or CIA cooking classes

TimeOut

Chefs Club

James Beard Foundation

Epicurious

CityHarvest

Chef collaborations or pop-ups at restaurants

Pineapple

Resy chef series

Eventbrite

Feastly

Food festivals (e.g. Food & Wine Classic in Aspen, SOBE, NYCWFF, etc.)

The Infatuation’s EEEEEATSCON

Tasting Table dinner series

Outstanding in the Field

Bon Appétit’s Vegas UnCork’d

American Express Global Dining Collection (or other credit card loyalty program)

Local restaurant supper clubs

Membership clubs

Other (please specify)

Question Title

* 14. What is your primary reason for attending the events you chose above?

Question Title

* 15. What compels you to go to dining events (anything beyond a restaurant reservation)?

Meeting/networking with other people

Having a themed discussion (culinary, policy, social cause)

Celebrity draw (big-name chefs)

Out-of-town experiences brought to you (global, national)

Multiple experiences in one event (many chefs, mixologists, sommeliers)

Entertainment with dining

Unique aspect (off-menu, pop-up, underground, unique locale, limited access)

Other (please specify)

Question Title

* 16. What is your favorite restaurant? Feel free to list your favorite in the world, and also your favorite local/hometown restaurant.

Question Title

* 17. How many nights a week on average do you dine out?

Question Title

* 18. What are the reasons you typically dine out?

Exploring new cuisines

No time to cook

Spending time with friends and family

Getting out of the house

Do not enjoy cooking at home

Other (please specify)

Question Title

* 19. From your perspective, what are the biggest challenges you see facing the dining industry right now?

Question Title

* 20. How/where do you see or hear the James Beard Foundation mentioned?

Friends

Family

Websites or magazines

Social media

Other

If you selected "websites or magazines" or "other" from the above, please specify which outlets:

Question Title

* 21. What do you currently know about what the James Beard Foundation does/provides? Please check off from the following:

The James Beard Awards

The James Beard Foundation Leadership Awards

Dinners at the James Beard House in New York City (open to the public)

Friends of James Beard Benefits dining events around the U.S.

Taste America dining events around the U.S.

Greens (foodies under 40) dining events in New York City

Greens (foodies under 40) dining events in Chicago

Scholarships and grants for culinary education

Chefs Boot Camp for Policy and Change

Women’s Leadership Programs

Smart Catch sustainable seafood program

Creating a Full-Use Kitchen online curriculum

Cookbooks (All-American Eats, Waste Not)

Impact Program events like culinary labs and issue summits

Partnership with Blended Burger Project

Partnership with Windstar Cruises

James Beard Foundation memberships

James Beard Foundation sponsorship opportunities

Livestreamed Kitchen Cam from the James Beard House kitchen

A blog with food news, recipes, industry op-eds, and more

Question Title

* 22. Out of the following words and phrases, please select the top 5 that most accurately represent your perception of the James Beard Foundation and its programming today:

Awards only

Dining club

Chefs’ organization

Avant garde

Offers exclusive access

Old fashioned

Altruistic

City centric

Diverse

Thought/policy leader

Generous

Flashy

Exclusive

Admirable

Stuffy

Inclusive

Exclusive

Expensive

High quality, high value

Shareable

Unreliable

Elite

Delicious

Unique

Academic

High-brow

Excellent

Inspiring

Traditional

Luxury

Question Title

* 23. If you could change one thing about the James Beard Foundation to make it better, what would you change?

Question Title

* 24. Did you know that the James Beard Foundation is a nonprofit organization?

Yes

Question Title

* 25. What nonprofits do you typically donate to/would consider donating to in the future?

Question Title

* 26. Please select your top 5 reasons for considering the purchase of a James Beard Foundation membership:

Early access to tickets

Food news and recipes

Entertainment option for clients, family, friends

Discounts to events

Access to famous chefs/somms/mixologists

Socialization with like-minded food enthusiasts

High-value dining events

Access to up-and-coming chefs/somms/mixologists

Believe in JBF’s mission

Conversation piece

Broadens my horizons to new culinary experiences

Good for special occasions

Interested in food policy evolution

Programming/dining options are very unique

Want to be a part of a diverse scene

Other (please specify)

Question Title

* 27. How likely are you to to get involved with the James Beard Foundation?

Question Title

* 28. Optional: If you are interested in the chance to win one of 20 copies of our newest cookbook, Waste Not: How to Get the Most from Your Food, please provide your name and the best email address for us to contact:

Name

Email Address

James Beard Foundation Brand Perception Survey

Question Title

* 1. Please specify your age:

Question Title

* 2. Please specify your ethnicity:

Question Title

* 3. Please specify your profession:

Question Title

* 4. Please state your zip code:

Question Title

* 5. Are you a James Beard Foundation member?

Question Title

* 6. If not, are you considering becoming a member of the James Beard Foundation?

Question Title

* 7. Have you attended any dinners at the James Beard House or other events around the country (Taste America, Friends of James Beard Benefit, etc.)?

Question Title

* 8. If you have attended a James Beard Foundation event, which of the following have you attended? Please select all that apply:

Question Title

* 9. What are your top reasons for attending the above events?

Question Title

* 10. If you have never attended any of the above events, what are your top reasons for not attending?

Question Title

* 11. What are you favorite sources for getting “food news”?

Question Title

* 12. When thinking of organizations/restaurants/groups/clubs/stores/pop-ups that regularly offer unique culinary experiences, what comes to mind?

Question Title

* 13. Which of the following organizations would you consider buying tickets from for a dining event? Please select all that apply:

Question Title

* 14. What is your primary reason for attending the events you chose above?

Question Title

* 15. What compels you to go to dining events (anything beyond a restaurant reservation)?

Question Title

* 16. What is your favorite restaurant? Feel free to list your favorite in the world, and also your favorite local/hometown restaurant.

Question Title

* 17. How many nights a week on average do you dine out?

Question Title

* 18. What are the reasons you typically dine out?

Question Title

* 19. From your perspective, what are the biggest challenges you see facing the dining industry right now?

Question Title

* 20. How/where do you see or hear the James Beard Foundation mentioned?

Question Title

* 21. What do you currently know about what the James Beard Foundation does/provides? Please check off from the following:

Question Title

* 22. Out of the following words and phrases, please select the top 5 that most accurately represent your perception of the James Beard Foundation and its programming today:

Question Title

* 23. If you could change one thing about the James Beard Foundation to make it better, what would you change?

Question Title

* 24. Did you know that the James Beard Foundation is a nonprofit organization?

Question Title

* 25. What nonprofits do you typically donate to/would consider donating to in the future?

Question Title

* 26. Please select your top 5 reasons for considering the purchase of a James Beard Foundation membership:

Question Title

* 27. How likely are you to to get involved with the James Beard Foundation?

Question Title

* 28. Optional: If you are interested in the chance to win one of 20 copies of our newest cookbook, Waste Not: How to Get the Most from Your Food, please provide your name and the best email address for us to contact: