The Apple Enterprise AI Pulse Check Survey

AI tools are moving faster than the policies meant to govern them. IT and security teams are dealing with shadow AI, unexpected costs, and compliance gaps that didn't exist 12 months ago. Most organizations are still figuring out what "good" looks like.

This short survey takes under three minutes. We're asking four questions to understand where Apple enterprise teams actually stand today, not where vendors say they should be. Your anonymous answers will shape our thinking on what matters most right now, and we'll share what we learn.

1.How would you describe the current state of AI adoption at your organization?

We haven’t started exploring AI yet

We’re exploring AI but haven’t deployed anything formally

We’ve deployed AI tools to specific teams or use cases

AI tools are broadly available across the organization

AI is deeply integrated into our workflows and decision-making

2.What are your organization’s top priorities for automation and AI over the next 12 months? Select up to 3.

Automating routine IT operations and device management workflows

Deploying AI productivity tools to end users (e.g., Copilot, Apple Intelligence, ChatGPT)

Building custom workflows or integrations using APIs or AI tools

Establishing AI governance policies and acceptable use controls

Improving security posture against AI-related threats

Reducing or controlling cloud AI costs

Enabling on-device AI processing to keep data local

Other (please specify)

3.Has your organization experienced unexpected costs or security incidents related to AI tool usage in the past 12 months?

Yes — unexpected cost exposure from cloud AI or LLM usage

Yes — a security or data exposure incident related to AI tools

Yes — both

Not yet, but we consider it a near-term risk

No, and it is not currently a concern

4.In one or two sentences: what’s the biggest AI challenge your IT or security team is dealing with right now that you haven’t found a good solution for?