Digital Marketing Report Card


* Which of the following tactics have you employed within the last 30 days? Check all that apply.

* True or false? Lead nurturing is the process of developing a relationship after a prospect decides to make a purchase.

* What percentage of your overall marketing activity involves digital marketing?

* Have you developed buyer personas?

* Do you know what your cost-per-lead (CPL) is?

* True or false? Marketing automation is just a fancier way to send email.

* How often do you post to social media?

* Which of the following is NOT a good way to generate leads?

* Which of the following is NOT a best practice on landing pages?

* To what extent do you use Google Analytics or other measurement tools?

* Have you implemented Google Tag Manager?

* Which of the following best describes your digital marketing strategy? 

* How do you handle negative keywords?