Digital Marketing Report Card

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* Which of the following tactics have you employed within the last 30 days? Check all that apply.

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* True or false? Lead nurturing is the process of developing a relationship after a prospect decides to make a purchase.

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* What percentage of your overall marketing activity involves digital marketing?

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* Have you developed buyer personas?

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* Do you know what your cost-per-lead (CPL) is?

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* True or false? Marketing automation is just a fancier way to send email.

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* How often do you post to social media?

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* Which of the following is NOT a good way to generate leads?

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* Which of the following is NOT a best practice on landing pages?

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* To what extent do you use Google Analytics or other measurement tools?

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* Have you implemented Google Tag Manager?

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* Which of the following best describes your digital marketing strategy? 

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* How do you handle negative keywords?

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