Quiz - 22 Immutable Laws Book Review

Question Title

1. Name the first person to fly the Atlantic ocean alone?

Erich Hartmann

Amelia Earhart

Charles Lindbergh

Jimmy Doolittle

Bob Hoover

Question Title

2. Name the second person to find the Atlantic ocean solo

Bessie Coleman

Bert Hinkler

Harriet Quimby

Orville Wright

Erich Hartman

Question Title

3. Prospects prefer what is new to what is better.

True

False

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4. An “overnight sensation” is not an unusual phenomenon.

True

False

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5. Marketers focus on facts because:

They believe in objective reality

It matters if the truth is on your side

Neither

Both

Question Title

6. Minds of consumers are _________ to change

Easy

Difficult

Question Title

7. Marketing is a battle of:

A - Perceptions

B - Products

Perceptions

Products

Quiz - 22 Immutable Laws Book Review

Question Title

* 1. Name the first person to fly the Atlantic ocean alone?

Question Title

* 2. Name the second person to find the Atlantic ocean solo

Question Title

* 3. Prospects prefer what is new to what is better.

Question Title

* 4. An “overnight sensation” is not an unusual phenomenon.

Question Title

* 5. Marketers focus on facts because:

Question Title

* 6. Minds of consumers are _________ to change

Question Title

* 7. Marketing is a battle of:A - PerceptionsB - Products

1. Name the first person to fly the Atlantic ocean alone?

2. Name the second person to find the Atlantic ocean solo

3. Prospects prefer what is new to what is better.

4. An “overnight sensation” is not an unusual phenomenon.

5. Marketers focus on facts because:

6. Minds of consumers are _________ to change

7. Marketing is a battle of:

A - Perceptions

B - Products