We’re excited to learn more about you, your expertise, and your presentation that will move the profession and issues of importance forward. The 2021 Canada West Conference is virtual and runs from October 25 through 27, 2021.
A little direction: Focus Forward shines a light on this unique time in history as an opportunity – with the responsibility – to:
· amp up our leadership
· influence the inclusivity of our profession, workplaces and societal systems
· use research, data and evaluation to achieve results
· reimagine the future of work, workplaces and communications
It offers five broad tracks that cover the gamut of the communication profession. Please let us know where your presentation fits and how your content aligns with new trends and developments.
Communication Skills Bring your cool high tech and social media know-how. Maybe artificial intelligence is your thing, or you have amazing insights into writing, planning, design, measurement or presentation skills.
Leadership and Strategy What does it take to be an authentic advisor or a business leader, especially in the virtual workplace? Put on your mentor hat and show communication professionals how they can connect communication to business results.
Marketing and Brand You’ve pivoted your brand to be more relevant. You know how to connect with audiences to create awareness, motivate behaviour, and build reputation. Maybe you have an authentic way to help companies find their brand heartbeat or a new approach to help companies deliver measurable ROI.
Reputation How has reputation management changed? Connecting and managing stakeholders, social responsibility, crisis management and business continuity fall in this bucket.
Engagement Bring your case studies and best practices that align and connect employees and other stakeholders to vision, values, mission, and business strategy to deliver results.
Focus Forward supports the
IABC Global Standard and career paths.
For more information about the audience and the conference,
please see the ‘Conference Background’ document and review the requirements before you complete the information and hit the "send" button.
Deadline for proposals: May 31, 2021.