Who is invited to complete this survey?
People in public accounting who have been promoted to the highest level at their accounting firm, effective January 1, 2023 or later, are invited to participate in this survey. We refer to this role as "Partner" throughout the survey; however, your firm may have another name for this role such as Principal, Shareholder, Owner, Managing Director, etc.

What is the purpose of this survey?
We are gathering data about the new Partner experience to:
  • Help firms better support the leadership development of their new Partners
  • Help you compare your experience with others in the profession
  • Refine our new Partner coaching programs
We expect to publish the results of this survey in 2025. If you would like to receive the results, you may include your e-mail address at the end of the survey. We hope this information will help you better advocate for yourself and your leadership development.

What should I expect when taking this survey?
  • This survey includes primarily multiple choice questions, with a few optional, fill-in-the-blank questions.
  • The questions gather general demographic information about you and your firm, your leadership challenges, the development you're receiving as a recently promoted Partner, and how effective you feel in your new role.
  • We expect this survey will take approximately 10-20 minutes to complete.
  • Your survey results will remain anonymous and cannot be traced back to you or your firm.
Who is administering this survey?
Intend2Lead is a leadership development company that coaches accountants to access the Dimension of Possible. Amongst other things, we design and deliver leadership programs to support recently promoted Partners and prepare professionals on the path to Partnership.

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