2016 HPCA Visioning Survey

Question Title

1. What type of business do you have on Main Street?

Question Title

2. How long has your business operated in Historic Park City?

Under 1 year

1 to 3 years

3 to 5 years

6 to 10 years

11 to 19 years

20+ years

Question Title

3. Why did you choose Main Street for your business?

Question Title

4. How has Main Street changed during your tenure? For the better? For the worse?

Question Title

5. If you could choose a new location for your business where would you go?

Stay in current location

Move to a new location in Historic Park City

Prospector Square

Bonanza Park

Canyons

Base of Park City Mountain Resort

Deer Valley/Silver Lake

Redstone/New Park

Elsewhere

Question Title

6. What makes your business succeed at its current location? What would help increase business?

Question Title

7. During your tenure on Main Street have you seen changes to the amount of walk in traffic you receive?

Question Title

8. How do you market your business?

Online

Local print

National print

Public Relations

Word of mouth

KPCW

Signage

Other

Other (please specify)

Question Title

9. Which online tools do you use?

Business website

Email marketing

Facebook

Twitter

Instagram

Other

Other (please specify)

Question Title

10. Where do you draw most of your customers from? Please provide us with a percentage.

Locals

Overnight Visitors

2nd Homeowners

Residents of the Greater Park City region Wasatch Front

Conferences/Group guests

Salt Lake City

Question Title

11. What is your suggestion on how to bring locals to Main Street.

Question Title

12. How many employees do you have on average?

1 to 5

6 to 15

16 to 24

25+

Question Title

13. What do you need to draw and retain employees?

Free parking

Online job listing on HPCA website

Employee housing

Other

Other (please specify)

Question Title

14. Do business owners talk to each other?

Yes

Question Title

15. Do events on Main Street benefit your business? If so, which ones?

Question Title

16. Do you participate in event surveys?

Yes

If no, why not?

Question Title

17. How would you rate Historic Park City on the following characteristics

	Excellent	Good	Needs Attention	Significant Improvements Needed	NA
Variety/Quality of Goods/Services	Variety/Quality of Goods/Services Excellent	Variety/Quality of Goods/Services Good	Variety/Quality of Goods/Services Needs Attention	Variety/Quality of Goods/Services Significant Improvements Needed	Variety/Quality of Goods/Services NA
Safety	Safety Excellent	Safety Good	Safety Needs Attention	Safety Significant Improvements Needed	Safety NA
Parking Capacity	Parking Capacity Excellent	Parking Capacity Good	Parking Capacity Needs Attention	Parking Capacity Significant Improvements Needed	Parking Capacity NA
Parking Identification	Parking Identification Excellent	Parking Identification Good	Parking Identification Needs Attention	Parking Identification Significant Improvements Needed	Parking Identification NA
Parking Communication	Parking Communication Excellent	Parking Communication Good	Parking Communication Needs Attention	Parking Communication Significant Improvements Needed	Parking Communication NA
Snow Removal	Snow Removal Excellent	Snow Removal Good	Snow Removal Needs Attention	Snow Removal Significant Improvements Needed	Snow Removal NA
Ease of being a pedestrian	Ease of being a pedestrian Excellent	Ease of being a pedestrian Good	Ease of being a pedestrian Needs Attention	Ease of being a pedestrian Significant Improvements Needed	Ease of being a pedestrian NA
Ease of being a cyclist	Ease of being a cyclist Excellent	Ease of being a cyclist Good	Ease of being a cyclist Needs Attention	Ease of being a cyclist Significant Improvements Needed	Ease of being a cyclist NA
Lighting	Lighting Excellent	Lighting Good	Lighting Needs Attention	Lighting Significant Improvements Needed	Lighting NA
Vehicular access	Vehicular access Excellent	Vehicular access Good	Vehicular access Needs Attention	Vehicular access Significant Improvements Needed	Vehicular access NA
Attractiveness	Attractiveness Excellent	Attractiveness Good	Attractiveness Needs Attention	Attractiveness Significant Improvements Needed	Attractiveness NA
Cleanliness	Cleanliness Excellent	Cleanliness Good	Cleanliness Needs Attention	Cleanliness Significant Improvements Needed	Cleanliness NA
Shopping Hours	Shopping Hours Excellent	Shopping Hours Good	Shopping Hours Needs Attention	Shopping Hours Significant Improvements Needed	Shopping Hours NA
Customer Service	Customer Service Excellent	Customer Service Good	Customer Service Needs Attention	Customer Service Significant Improvements Needed	Customer Service NA
Pedestrian Safety	Pedestrian Safety Excellent	Pedestrian Safety Good	Pedestrian Safety Needs Attention	Pedestrian Safety Significant Improvements Needed	Pedestrian Safety NA
Crime	Crime Excellent	Crime Good	Crime Needs Attention	Crime Significant Improvements Needed	Crime NA
Storefront Appearance/Window Displays	Storefront Appearance/Window Displays Excellent	Storefront Appearance/Window Displays Good	Storefront Appearance/Window Displays Needs Attention	Storefront Appearance/Window Displays Significant Improvements Needed	Storefront Appearance/Window Displays NA
Business Signage	Business Signage Excellent	Business Signage Good	Business Signage Needs Attention	Business Signage Significant Improvements Needed	Business Signage NA
Directional Signage	Directional Signage Excellent	Directional Signage Good	Directional Signage Needs Attention	Directional Signage Significant Improvements Needed	Directional Signage NA
HPCA Website	HPCA Website Excellent	HPCA Website Good	HPCA Website Needs Attention	HPCA Website Significant Improvements Needed	HPCA Website NA
PR	PR Excellent	PR Good	PR Needs Attention	PR Significant Improvements Needed	PR NA
Social Media	Social Media Excellent	Social Media Good	Social Media Needs Attention	Social Media Significant Improvements Needed	Social Media NA

Question Title

18. How do we keep Historic Park City authentic and unique?

Question Title

19. How do we get our guests and employees out of cars?

Question Title

20. What suggestions do you have to improve parking?

Question Title

21. What other activities should the HPCA undertake?

Question Title

22. Do you participate in the HPCA? (select all that apply)

Past or present Board Member

Sub-committee member

Attend Annual Meetings

Read my emails

Follow the HPCA Facebook Page

Follow the HPCA Twitter Page

Actively visit the HPCA website

Avoid it at all costs

Don't know how to participate more

Other

Other (please specify)

Question Title

23. How do you rate the HPCA communications?

Good

Sufficient

Ineffective how? (please specify)

Question Title

24. Should Main Street be supporting more green initiatives?

Yes

Ineffective how? (please specify)

Question Title

25. If yes, which initiatives? Select all that apply?

Elimination of plastic bags

Elimination of use of Styrofoam take-out containers

Co-mingled recycling bins

Glass recycling

Request of merchants to keep doors closed in winter months.

Other (please specify)

Question Title

26. Are visits by locals important to the Street?

Yes

Question Title

27. Please provide us with one new event idea that you think would be great for Historic Park City.

Question Title

28. Would you like more events on Main?

Yes

If yes, which type?