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* 1. What is your gender?

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* 2. Are you....?

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* 5. ...and please specify your role

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* 6. On a scale of 1 – 9

, rate your comfort level with maths as it relates generally to your role:

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* 7. How often do you use maths, whether basic or complex, in your working life? Choose the answer that best describes your situation.

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* 8. ...and what kinds of maths are you generally using? Tick all that apply:

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* 9. Thinking about your role in the future, do you think maths and mathematical concepts will become more or less important?

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* 10. Now we'll look at some specific concepts in more detail. 

For each of the maths concepts below, please rate from 1 - 5 your level of competence:

  1 - I don't know what this is 2 - I've heard of it but I'm not confident in my understanding 3 - I understand the concept, but I can't do the maths 4 - I understand it and could have a stab at doing it 5 - I understand this well and am very competent in doing it
Mode
Discounted Cashflow
NPV
Standard deviation
ROI
Mean
Median
CAGR
Correlation, Regression, R-Squared
Variance

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* 11. Thinking about all these concepts, how often are you using them in your role?

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* 12. Again thinking about all these concepts, in your work, do you think you'll need them more in the future, or less?

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* 13. Moving now to a different set of specific concepts...
For each of these, please rate from 1 - 5 your level of competence:

  1 - I don't know what this is  2 - I've heard of it but I'm not confident in my understanding 3 - I understand what it is, but I can't confidently read or discuss it 4 - Pretty confident in understanding and interpreting it 5 - I'm fully confident in all aspects of this
Overheads
OPEX
Cashflow statement
Depreciation
Balance sheet
COGS
CAPEX
Expenses
Revenue
EBIT and EBITDA

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* 14. Thinking about all these concepts, how often are you using them in your role?

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* 15. Again thinking about all these concepts, in your work, do you think you'll need them more in the future, or less?

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* 16. Ok so onto our final set of specific concepts.
You know the drill by now.
For each of these, please rate from 1 - 5 your level of competence:

  1 = I don't know what this is 2 = I've got a vague idea 3 = I know what this is, and could have a conversation about it 4 = I could have a bash at the maths 5 = I'm really competent at this
eSOV
Purchase Funnels
Penetration, Frequency and AWOP
Acquisition, Retention, Churn and ARPU
The Negative Binomial Distribution (Dirichlet) 
Zero-based budgeting
Diminishing return curves
Marketing Mix Modelling

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* 17. Thinking about all these concepts, how often are you using them in your role?

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* 18. Again thinking about all these concepts, in your work, do you think you'll need them more in the future, or less?

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* 19. Now for the fun bit. Tell us your biggest 'marketing maths' disaster, most embarrassing moment or when you were exposed and wished you'd known more?

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* 20. Other fun bit. Any moment when you were really glad you understood a particular concept?

0 of 20 answered
 

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