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Healthy Magazine 2014 NEW
You and healthy magazine
Closing date: 16th Feb 2015
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1.
Please indicate where you bought your latest issue of healthy magazine:
(Required.)
Supermarket / WHSmith / Local newsagent
Holland & Barrett store
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2.
How often do you buy healthy magazine? (8 issues are published per year)
(Required.)
I am a subscriber
I buy every issue
I buy at least 4 issues a year
I buy less than 4 issues in a year
I only buy healthy occasionally
This is my first issue of healthy magazine
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3.
How long have you been reading healthy magazine?
(Required.)
Less than a year
1 - 2 years
2 - 5 years
5+ years
I have not read healthy before
4.
If you bought healthy from Holland & Barrett, did an assistant offer you the magazine?
Yes
No
I didn’t need to be offered a copy, I already intended to buy one
Not applicable – I’m a subscriber
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5.
What motivates you to buy healthy? (Please tick all that apply)
(Required.)
A recommendation
I always buy healthy - regardless of the cover or contents
I like to learn about new health products, changes in healthcare, nutrition and fitness advice
Price - it’s fantastic value for money
The covers are eye-catching and the coverlines appeal to me
The features and contents interest me
The free gift / covermount
The reader offers and competitions
The voucher offers tempt me
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6.
Thinking specifically about the price of healthy- please indicate your feelings about each of the following statements:
(Required.)
Agree
Neither Agree or Disagree
Disagree
Not Applicable
Cover price is not a factor in my decision to buy healthy
Agree
Neither Agree or Disagree
Disagree
Not Applicable
healthy is excellent value for money
Agree
Neither Agree or Disagree
Disagree
Not Applicable
healthy magazine is more relevant to me than any other health magazines and websites
Agree
Neither Agree or Disagree
Disagree
Not Applicable
I am a rewards for life member and only buy healthy when I get a discount voucher
Agree
Neither Agree or Disagree
Disagree
Not Applicable
I only buy healthy for the enclosed vouchers and the value of them
Agree
Neither Agree or Disagree
Disagree
Not Applicable
I would buy more issues of healthy if the enclosed vouchers were for more relevant and popular products
Agree
Neither Agree or Disagree
Disagree
Not Applicable
The value of the vouchers has no impact on my decision to purchase healthy
Agree
Neither Agree or Disagree
Disagree
Not Applicable
There is enough free information on the internet I do not need to buy every issue of healthy
Agree
Neither Agree or Disagree
Disagree
Not Applicable
