8%

Throughout this survey, GTM/ABM refers to your organization's marketing activities used to identify, reach, engage and convert target customers. This includes account-based marketing (ABM), where applicable, as well as your broader sales and marketing activities.

Company and ABM/GTM Profile

*Which best describes your current role?(Required.)

CEO / President

Founder / Co-founder

Chief Revenue Officer (CRO) / Chief Commercial Officer

Chief Marketing Officer (CMO)

VP / Director of Marketing

Product Marketing

Demand Generation / ABM

Growth / GTM leadership

Sales / Business Development

Other senior commercial role

Other (please specify)

*How many employees does your organization have?(Required.)

Fewer than 10

10–24

25–49

50–99

100–249

250–499

500–999

1,000 or more

Prefer not to say

*Which category best describes your organization?(Required.)

Supply-chain software and SaaS

Logistics, transportation and freight technology

Warehouse technology and automation

Planning, procurement and supply-chain visibility technology

Data, integration and AI platforms

Logistics and specialized supply-chain services

Other (please specify)

*Who are your primary target customers?(Required.)

Shippers / Beneficial Cargo Owners (BCOs)

Manufacturers

Retailers and e-commerce companies

Third-party logistics providers (3PLs)

Freight forwarders

Carriers (road, ocean, air or rail)

Warehouse and distribution center operators

Ports, terminals and intermodal operators

Procurement and sourcing organizations

Other (please specify)

*Which statement best describes your organization's approach to account-based marketing (ABM)?(Required.)

We do not currently use ABM or a formal account-based approach.

We target selected companies through advertising, but do not run coordinated account-based campaigns.

Marketing runs campaigns against a defined list of target accounts.

Sales and marketing jointly target named accounts.

Multiple functions coordinate engagement across buying committees.

ABM is an organization-wide revenue strategy with account-level goals and measurement.

We are planning to introduce ABM but have not started yet.

I'm not sure whether our current activities qualify as ABM.