* 1. Rate your current home phone provider on the following criteria (1 being worst/unlikely 5 being best/likely):

  1 2 3 4 5
How would you rate your current phone service in terms of reliability?
How would you rate your satisfaction with your current phone company?
How likely are you to switch providers?

* 2. Is your cell phone your primary phone?

* 3. If so, Carrier

* 4. If no, how do you make phone calls from your home? Please check all that apply

* 5. How long have you been a customer of your current phone company?

* 6. Below are a list of factors that might cause you to switch telephone providers. Please select the one that best describes you.

* 7. Below is a list of price ranges for your indicated phone service. If a new company offered phone service in Gothenburg, please select the one you would be willing to pay each month.

* 8. What have you paid for phone service in each of the last 3 months, including long distance charges?

* 9. Below is a list of potential services that a new phone provider might offer in Gothenburg. Please indicate which ones you would be interested in. Check all that apply.