Forward Vision Marketing Technology Digital Marketing 2018 Survey Question Title * 1. Please provide your information to enter for a chance to win a $100 Amazon gift card. Name Title Company Email Question Title * 2. What is your job role? Engineering Marketing Operations Owner/President Product Management Sales Other (please specify) Question Title * 3. What do you consider your biggest marketing challenge(s) in 2018? Select all that apply. Lead Generation No marketing strategy Not enough budget Prospects haven't heard of our company/product Trying to reach the right customer Other (please specify) Question Title * 4. Please rate how effective each of the following marketing activities is in generating revenue for your company on the following scale of "not used at all" to "highly effective". Not used Somewhat effective Highly effective Don't Know Email Marketing (Newsletters) Email Marketing (Newsletters) Not used Email Marketing (Newsletters) Somewhat effective Email Marketing (Newsletters) Highly effective Email Marketing (Newsletters) Don't Know Online Advertising (Google/LinkedIn/Facebook) Online Advertising (Google/LinkedIn/Facebook) Not used Online Advertising (Google/LinkedIn/Facebook) Somewhat effective Online Advertising (Google/LinkedIn/Facebook) Highly effective Online Advertising (Google/LinkedIn/Facebook) Don't Know Press Releases / Media Relations Press Releases / Media Relations Not used Press Releases / Media Relations Somewhat effective Press Releases / Media Relations Highly effective Press Releases / Media Relations Don't Know Print Advertising Print Advertising Not used Print Advertising Somewhat effective Print Advertising Highly effective Print Advertising Don't Know SEO (Search Engine Optimization) SEO (Search Engine Optimization) Not used SEO (Search Engine Optimization) Somewhat effective SEO (Search Engine Optimization) Highly effective SEO (Search Engine Optimization) Don't Know Social Media Social Media Not used Social Media Somewhat effective Social Media Highly effective Social Media Don't Know Tradeshows Tradeshows Not used Tradeshows Somewhat effective Tradeshows Highly effective Tradeshows Don't Know Videos Videos Not used Videos Somewhat effective Videos Highly effective Videos Don't Know Webinars / Virtual Demos Webinars / Virtual Demos Not used Webinars / Virtual Demos Somewhat effective Webinars / Virtual Demos Highly effective Webinars / Virtual Demos Don't Know Whitepapers Whitepapers Not used Whitepapers Somewhat effective Whitepapers Highly effective Whitepapers Don't Know Other (please specify) Question Title * 5. Can your customers order products directly from your website? Yes No Question Title * 6. Which metrics does your company measure for marketing? Please select all that apply. Leads New product sales No measurements Return on marketing investment Revenue Traffic to your site(s) Other (please specify) Done
