How Do You Reach Prospects? Question Title * 1. Our firm handles the following number of calls annually: Fewer than 100 101 to 200 201 to 300 301 to 400 401 to 500 501 to 800 More than 800 Question Title * 2. Our firm operates this number of locations: 1 2 3 4 More than 4 Question Title * 3. Our business is: Growing Declining Holding Steady Question Title * 4. Our biggest marketing challenge is: Question Title * 5. We have the following number of employees involved in marketing: None 1 2 3 4 More than 4 Question Title * 6. Our top three marketing initiatives for 2012 are: 1. 2. 3. Question Title * 7. We give the following amount of our marketing budget to a third party for their services: None Less than 25% 25 to 50 percent 51 to 75 percent 76 to 100 percent Question Title * 8. The name of the most valuable third-party marketing resource/service provider (besides our printer) that we use is: Question Title * 9. The number one way we reach potential customers is through: Direct mail Email Radio TV Print Advertising Social Media (Facebook, Twitter, etc.) Other (please specify) Question Title * 10. We are able to effectively track our results for each of these marketing channels: Yes No Direct mail Yes Direct mail Yes menu No Direct mail No menu Email Yes Email Yes menu No Email No menu Radio Yes Radio Yes menu No Radio No menu TV Yes TV Yes menu No TV No menu Print Advertising Yes Print Advertising Yes menu No Print Advertising No menu Social Media (Facebook, Twitter, etc.) Yes Social Media (Facebook, Twitter, etc.) Yes menu No Social Media (Facebook, Twitter, etc.) No menu Question Title * 11. The percentage of email addresses we have for client families we have served in the past is: 0 to 25 percent 26 to 50 percent 51 to 75 percent 76 to 100 percent Question Title * 12. The percentage of prospects in our coverage area who we have email addresses for is: 0 to 10 percent 11 to 20 percent 21 to 30 percent 31 to 40 percent 41 to 50 percent More than 50 percent Question Title * 13. We send out a regular newsletter or bulletin to the families we serve and/or to members of our community. True False Question Title * 14. We spend about this much per year to produce our monthly newsletter or bulletin: Less than $500 $500 to $1,500 $1,501 to $2,500 $2,501 to $3,500 $3,501 to $4,500 More than $4,500 Question Title * 15. We currently use an outside resource to help us produce the content in our newsletter or bulletin. True False Question Title * 16. We find that the best way to collect email addresses to add to the subscription base of our newsletter or bulletin is: Question Title * 17. Our funeral home's return on marketing spend is: Below our expectations Meets our expectations Exceeds our expectations Question Title * 18. Rank how well you think your funeral home does in these areas of marketing: Increasing engagement Attracting new business Collecting and using email addresses Tracking marketing results Poor Poor Increasing engagement Poor Attracting new business Poor Collecting and using email addresses Poor Tracking marketing results Fair Fair Increasing engagement Fair Attracting new business Fair Collecting and using email addresses Fair Tracking marketing results Good Good Increasing engagement Good Attracting new business Good Collecting and using email addresses Good Tracking marketing results Excellent Excellent Increasing engagement Excellent Attracting new business Excellent Collecting and using email addresses Excellent Tracking marketing results Question Title * 19. Can we contact you? Yes No Your email address: Done