Thank you for your interest in this project!

Some formalities before proceeding to the questionnaire ...

You are invited to participate in a study that involves research. The purpose of this study is to explore whether the features identified for a for-benefit corporate model are attractive enough for entrepreneurs and founders to convert or choose this new form for their organization. Informants will contribute to considerations for a for-benefit corporate model in Canada, and the crossover considerations for existing ventures, i.e.: for-profit to benefit; not-for-profit to benefit.

As an expert in your field, you are being asked to complete an online questionnaire. The questionnaire will take approximately 30 minutes of your time.

Possible benefits of participation include that the report will reflect your contribution to perspectives, benefits and risks, concepts and considerations, and will provide insights into the legislation and registration requirements of a benefit corporate model in Canada, and crossover considerations for existing ventures, i.e.: for-profit to for-benefit; not-for-profit to for-benefit. There are no known or anticipated risks associated with participation in this study.

The information you provide will be kept confidential, i.e. your name will not appear in any thesis or report resulting from this study. However, with your prior written permission attributed quotations may be used. Shortly after you have completed the questionnaire, I will send you a copy of the transcript to give you an opportunity to confirm the accuracy of your comments and to add or clarify any points that you wish.

Participation in this study is voluntary. If you wish, you may decline to answer any questions or participate in any component of the study. In any of these publications, data will be presented in aggregate forms. Quotations from interviews will not be attributed without your permission. Further, you may decide to withdraw from this study at any time, or to request withdrawal of your data (prior to final data analysis, July 1, 2017), and you may do so without any penalty or loss of benefits to which you are entitled.

Results of this study may be published in reports, professional and scholarly journals, websites, and/or presentations to conferences and colloquia. In any publication, data will be presented in aggregate forms. Quotations from interviews or surveys will not be attributed to you without your permission.

Feedback about this study will be available from the researcher via email and published on the project website ( after September 30, 2017.

If you have any questions about this study or require further information, please contact the Student Investigator (Cheryl May) or the Principal Faculty Supervisor (Nabil Harfoush) using the contact information provided below. This study has been reviewed and received ethics clearance through the Research Ethics Board at OCAD University [File 100954]. If you have any comments or concerns, please contact the Research Ethics Office through

Cheryl May, MDes Candidate, OCAD University, Faculty of Design | 647-967-2793

Principal Investigator:
Nabil Harfoush, Associate Professor, OCAD University, Faculty of Design | 416.977.6000 x437

Question Title

I agree to participate in this study described above. I have made this decision based on the information I have read in the Information above.  I have had the opportunity to receive any additional details I wanted about the study and understand that I may ask questions in the future.  I understand that I may withdraw this consent at any time.

17% of survey complete.