1. Welcome!

Thank you for taking the time to fill in this very short survey! This survey helps us to understand the food and grocery industry in Singapore so as to potentially serve consumers better.

The survey should take 5 - 15 minutes to complete.

Most questions in the survey are optional, except those marked with an asterisk (*). Individual responses to this survey will be kept entirely confidential - the survey doesn't even ask for your name!

We hope that you will answer the questions to the best of your ability. :)