Do you have the fills to pay the bills?

Fill rate is a crucial metric for publishers, who are constantly tracking all the factors that affect it. But which factors matter the most—ad quality? Floor levels? This quick survey aims to find out.

Keep in mind we are talking about combined direct and indirect (programmatic) display fill except where mentioned. We require no personally identifying information, but you are welcome to leave your email if you'd like to follow up or offer additional insight.

This survey is meant for publishers only—digital media companies that primarily monetize owned and operated media.

We will use this survey to inform an upcoming playbook—keep following AdMonsters!

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* 1. What is your average monthly fill rate for direct and indirect inventory?

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* 2. What is your average monthly programmatic fill rate?

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* 3. What do you consider the chief cause of unfilled inventory?

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* 4. When leveraging floors, how do you rank these in importance?

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* 5. Do you believe demand coming through the header is more prone to ad quality issues?

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* 6. What has been the most effective way to mitigate the impact of header-based ad quality?

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* 7. How many demand partners are in your header?

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* 8. Have you limited header bidding partners specifically because of ad quality concerns?

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* 9. What are other reasons you have removed a partner from your header? (Feel free to select more than one.)

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* 10. What have been been your most effective strategies for improving fill rate?

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* 11. Feel free to add any additional comments or insights you have about fill rates.

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* 12. Please enter your email only if you'd like to share further insight. Also feel free to email gavin@admonsters.com.

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