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What Does Good Look Like?

Below are a number of categories and associated characteristics related to the culture and capabilities associated with supporting a financial advisor. This data was collected from female advisors in a previous phase of this study focused on what makes a female advisor successful.

Based on your experience, determine the importance of each characteristic on the success of female advisors. Please do your best to differentiate the characteristics' criticality. 

All data is confidential. Nothing will be shared at the individual level, it will be aggregated to develop findings and insights.

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* 1. Name

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* 2. Email address

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* 3. Diversity, Equity, & Inclusion (DE&I)

  Critical to success Important to success Nice to have Neutral Not important
DE&I is part of the leadership agenda and HR is a valued part of the leadership team
Has DE&I goals and tracks progress toward those goals.
Provides formal training on Unconscious Bias and other DE&I content
Inclusive outings, recognition awards and community events

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* 4. Learning culture

  Critical to success Important to success Nice to have Neutral Not important
Incentives or encouragement to pursue additional professional certifications
Expectation that a percentage of time is spent on development
Access to personalized learning programs throughout an advisor’s entire career
Training around topics that are relevant to building and growing relationships (behavioral finance, life coaching, generational relationships, etc.)
Supports career path planning and development

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* 5. Teaming

  Critical to success Important to success Nice to have Neutral Not important
Recruits to the specific needs of a team and skillset and follows a disciplined interview process
Has team structures designed to complement the skills and generational differences of advisors
Has formal agreements in place around team compensation and commitments
Has a culture where team members focus on overall value of the team versus individual contribution
Provides coaching resources to teams

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* 6. Work & Life Integration

  Critical to success Important to success Nice to have Neutral Not important
Allows for flexible hours
Supports family leave
Focuses on value creation instead of hours put in

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* 7. Mentorship

  Critical to success Important to success Nice to have Neutral Not important
Female mentors who have the time and commitment to mentor other female advisors throughout their careers
Male mentors who have the time and commitment to mentor other female advisors throughout their careers
Peer to peer study group/cohort models that bring female advisors together to learn from one another and provide guidance

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* 8. Number of females (people like me)

  Critical to success Important to success Nice to have Neutral Not important
Greater than 35% of leaders are women
Greater than 35% of advisors are women
Greater than 35% of entire firm population are women

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* 9. Best Interest

  Critical to success Important to success Nice to have Neutral Not important
The structures in place allow Clients’ goals and plans to dictate the solution instead of product-based incentives
There is an open architecture of products to support a Clients’ goals but there are also incentives to sell specific products related to a Manufacturer
The practice supports a fee-only structure

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* 10. Coaching

  Critical to success Important to success  Nice to have Neutral Not important
Values and promotes personal coaching by providing in house service
Offers stipends for advisors to engage their own coach outside of the organization
Has a referral network of trusted coaches available for advisors

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* 11. Succession Planning

  Critical to success Important to success Nice to have Neutral Not important
Access to coaches and best practices to help build long term relationships focused on the trust and transition of the business and clients
Contracts and agreements to create an equitable and fair transition at point of departure
Programs or processes that help match leaders with potential successors
Transparency and education on what the potential succession models look like within the firm

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* 12. Industry Networking

  Critical to success Important to success Nice to have Neutral Not important
Values industry association membership particularly those that support female advisor development by paying for or subsidizing membership or sponsorships
Offers formal networking referral partnerships (e.g. CPAs, Attorneys, etc.)

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* 13. Financial Planning Culture

  Critical to success Important to success Nice to have Neutral Not important
Incents and recognizes financial planning
Provides specific financial planning training and development programs (including supporting pursuit of a CFP)
Has financial planning focused marketing programs and brand
Believes that holistic financial planning is core to a client’s financial wellness and the firm’s financial success

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* 14. Recruiting

  Critical to success Important to success Nice to have Neutral Not important
Emphasizes the value proposition of helping people with their finances
Partners with women’s associations to target job changers
Has women leaders involved in recruiting and promotion of the firm
Has targeted recruiting campaigns that feature women
Supports development of women in finance at the university level

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* 15. Compensation

  Critical to success Important to success Nice to have Neutral Not important 
Offers a hybrid compensation model that combines a fixed salary and team based variable incentives
Offers a fully variable compensation model
Offers a hybrid compensation model for junior advisors that combines a fixed and variable salary where the fixed salary goes away over time
Offers a fixed salary with no variable compensation

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* 16. Commitment to Innovation

  Critical to success Important to success Nice to have Neutral Not important
Open environment for new ideas
Empowers advisors to challenge the status quo
Quickly adapts to change – change leader or fast follower
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