Female Advisor Success Model

What Does Good Look Like?

Below are a number of categories and associated characteristics related to the culture and capabilities associated with supporting a financial advisor. This data was collected from female advisors in a previous phase of this study focused on what makes a female advisor successful.

Based on your experience, determine the importance of each characteristic on the success of female advisors. Please do your best to differentiate the characteristics' criticality.

All data is confidential. Nothing will be shared at the individual level, it will be aggregated to develop findings and insights.

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1. Name

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2. Email address

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3. Industry Networking (Required.)

	Critical to success	Important to success	Nice to have	Neutral	Not important
Values industry association membership particularly those that support female advisor development by paying for or subsidizing membership or sponsorships	Values industry association membership particularly those that support female advisor development by paying for or subsidizing membership or sponsorships Critical to success	Values industry association membership particularly those that support female advisor development by paying for or subsidizing membership or sponsorships Important to success	Values industry association membership particularly those that support female advisor development by paying for or subsidizing membership or sponsorships Nice to have	Values industry association membership particularly those that support female advisor development by paying for or subsidizing membership or sponsorships Neutral	Values industry association membership particularly those that support female advisor development by paying for or subsidizing membership or sponsorships Not important
Offers formal networking referral partnerships (e.g. CPAs, Attorneys, etc.)	Offers formal networking referral partnerships (e.g. CPAs, Attorneys, etc.) Critical to success	Offers formal networking referral partnerships (e.g. CPAs, Attorneys, etc.) Important to success	Offers formal networking referral partnerships (e.g. CPAs, Attorneys, etc.) Nice to have	Offers formal networking referral partnerships (e.g. CPAs, Attorneys, etc.) Neutral	Offers formal networking referral partnerships (e.g. CPAs, Attorneys, etc.) Not important

Other critical characteristics (please specify)

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4. Diversity, Equity, & Inclusion (DE&I) (Required.)

	Critical to success	Important to success	Nice to have	Neutral	Not important
Provides formal training on Unconscious Bias and other DE&I content	Provides formal training on Unconscious Bias and other DE&I content Critical to success	Provides formal training on Unconscious Bias and other DE&I content Important to success	Provides formal training on Unconscious Bias and other DE&I content Nice to have	Provides formal training on Unconscious Bias and other DE&I content Neutral	Provides formal training on Unconscious Bias and other DE&I content Not important
DE&I is part of the leadership agenda and HR is a valued part of the leadership team	DE&I is part of the leadership agenda and HR is a valued part of the leadership team Critical to success	DE&I is part of the leadership agenda and HR is a valued part of the leadership team Important to success	DE&I is part of the leadership agenda and HR is a valued part of the leadership team Nice to have	DE&I is part of the leadership agenda and HR is a valued part of the leadership team Neutral	DE&I is part of the leadership agenda and HR is a valued part of the leadership team Not important
Has DE&I goals and tracks progress toward those goals.	Has DE&I goals and tracks progress toward those goals. Critical to success	Has DE&I goals and tracks progress toward those goals. Important to success	Has DE&I goals and tracks progress toward those goals. Nice to have	Has DE&I goals and tracks progress toward those goals. Neutral	Has DE&I goals and tracks progress toward those goals. Not important
Inclusive outings, recognition awards and community events	Inclusive outings, recognition awards and community events Critical to success	Inclusive outings, recognition awards and community events Important to success	Inclusive outings, recognition awards and community events Nice to have	Inclusive outings, recognition awards and community events Neutral	Inclusive outings, recognition awards and community events Not important

Other critical characteristics (please specify)

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5. Financial Planning Culture (Required.)

	Critical to success	Important to success	Nice to have	Neutral	Not important
Incents and recognizes financial planning	Incents and recognizes financial planning Critical to success	Incents and recognizes financial planning Important to success	Incents and recognizes financial planning Nice to have	Incents and recognizes financial planning Neutral	Incents and recognizes financial planning Not important
Has financial planning focused marketing programs and brand	Has financial planning focused marketing programs and brand Critical to success	Has financial planning focused marketing programs and brand Important to success	Has financial planning focused marketing programs and brand Nice to have	Has financial planning focused marketing programs and brand Neutral	Has financial planning focused marketing programs and brand Not important
Provides specific financial planning training and development programs (including supporting pursuit of a CFP)	Provides specific financial planning training and development programs (including supporting pursuit of a CFP) Critical to success	Provides specific financial planning training and development programs (including supporting pursuit of a CFP) Important to success	Provides specific financial planning training and development programs (including supporting pursuit of a CFP) Nice to have	Provides specific financial planning training and development programs (including supporting pursuit of a CFP) Neutral	Provides specific financial planning training and development programs (including supporting pursuit of a CFP) Not important
Believes that holistic financial planning is core to a client’s financial wellness and the firm’s financial success	Believes that holistic financial planning is core to a client’s financial wellness and the firm’s financial success Critical to success	Believes that holistic financial planning is core to a client’s financial wellness and the firm’s financial success Important to success	Believes that holistic financial planning is core to a client’s financial wellness and the firm’s financial success Nice to have	Believes that holistic financial planning is core to a client’s financial wellness and the firm’s financial success Neutral	Believes that holistic financial planning is core to a client’s financial wellness and the firm’s financial success Not important

Other critical characteristics (please specify)

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6. Coaching (Required.)

	Critical to success	Important to success	Nice to have	Neutral	Not important
Values and promotes personal coaching by providing in house service	Values and promotes personal coaching by providing in house service Critical to success	Values and promotes personal coaching by providing in house service Important to success	Values and promotes personal coaching by providing in house service Nice to have	Values and promotes personal coaching by providing in house service Neutral	Values and promotes personal coaching by providing in house service Not important
Offers stipends for advisors to engage their own coach outside of the organization	Offers stipends for advisors to engage their own coach outside of the organization Critical to success	Offers stipends for advisors to engage their own coach outside of the organization Important to success	Offers stipends for advisors to engage their own coach outside of the organization Nice to have	Offers stipends for advisors to engage their own coach outside of the organization Neutral	Offers stipends for advisors to engage their own coach outside of the organization Not important
Has a referral network of trusted coaches available for advisors	Has a referral network of trusted coaches available for advisors Critical to success	Has a referral network of trusted coaches available for advisors Important to success	Has a referral network of trusted coaches available for advisors Nice to have	Has a referral network of trusted coaches available for advisors Neutral	Has a referral network of trusted coaches available for advisors Not important

Other critical characteristics (please specify)

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7. Recruiting (Required.)

	Critical to success	Important to success	Nice to have	Neutral	Not important
Emphasizes the value proposition of helping people with their finances	Emphasizes the value proposition of helping people with their finances Critical to success	Emphasizes the value proposition of helping people with their finances Important to success	Emphasizes the value proposition of helping people with their finances Nice to have	Emphasizes the value proposition of helping people with their finances Neutral	Emphasizes the value proposition of helping people with their finances Not important
Has targeted recruiting campaigns that feature women	Has targeted recruiting campaigns that feature women Critical to success	Has targeted recruiting campaigns that feature women Important to success	Has targeted recruiting campaigns that feature women Nice to have	Has targeted recruiting campaigns that feature women Neutral	Has targeted recruiting campaigns that feature women Not important
Has women leaders involved in recruiting and promotion of the firm	Has women leaders involved in recruiting and promotion of the firm Critical to success	Has women leaders involved in recruiting and promotion of the firm Important to success	Has women leaders involved in recruiting and promotion of the firm Nice to have	Has women leaders involved in recruiting and promotion of the firm Neutral	Has women leaders involved in recruiting and promotion of the firm Not important
Partners with women’s associations to target job changers	Partners with women’s associations to target job changers Critical to success	Partners with women’s associations to target job changers Important to success	Partners with women’s associations to target job changers Nice to have	Partners with women’s associations to target job changers Neutral	Partners with women’s associations to target job changers Not important
Supports development of women in finance at the university level	Supports development of women in finance at the university level Critical to success	Supports development of women in finance at the university level Important to success	Supports development of women in finance at the university level Nice to have	Supports development of women in finance at the university level Neutral	Supports development of women in finance at the university level Not important

Other critical characteristics (please specify)

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8. Commitment to Innovation (Required.)

	Critical to success	Important to success	Nice to have	Neutral	Not important
Empowers advisors to challenge the status quo	Empowers advisors to challenge the status quo Critical to success	Empowers advisors to challenge the status quo Important to success	Empowers advisors to challenge the status quo Nice to have	Empowers advisors to challenge the status quo Neutral	Empowers advisors to challenge the status quo Not important
Open environment for new ideas	Open environment for new ideas Critical to success	Open environment for new ideas Important to success	Open environment for new ideas Nice to have	Open environment for new ideas Neutral	Open environment for new ideas Not important
Quickly adapts to change – change leader or fast follower	Quickly adapts to change – change leader or fast follower Critical to success	Quickly adapts to change – change leader or fast follower Important to success	Quickly adapts to change – change leader or fast follower Nice to have	Quickly adapts to change – change leader or fast follower Neutral	Quickly adapts to change – change leader or fast follower Not important

Other critical characteristics (please specify)

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9. Succession Planning (Required.)

	Critical to success	Important to success	Nice to have	Neutral	Not important
Contracts and agreements to create an equitable and fair transition at point of departure	Contracts and agreements to create an equitable and fair transition at point of departure Critical to success	Contracts and agreements to create an equitable and fair transition at point of departure Important to success	Contracts and agreements to create an equitable and fair transition at point of departure Nice to have	Contracts and agreements to create an equitable and fair transition at point of departure Neutral	Contracts and agreements to create an equitable and fair transition at point of departure Not important
Programs or processes that help match leaders with potential successors	Programs or processes that help match leaders with potential successors Critical to success	Programs or processes that help match leaders with potential successors Important to success	Programs or processes that help match leaders with potential successors Nice to have	Programs or processes that help match leaders with potential successors Neutral	Programs or processes that help match leaders with potential successors Not important
Access to coaches and best practices to help build long term relationships focused on the trust and transition of the business and clients	Access to coaches and best practices to help build long term relationships focused on the trust and transition of the business and clients Critical to success	Access to coaches and best practices to help build long term relationships focused on the trust and transition of the business and clients Important to success	Access to coaches and best practices to help build long term relationships focused on the trust and transition of the business and clients Nice to have	Access to coaches and best practices to help build long term relationships focused on the trust and transition of the business and clients Neutral	Access to coaches and best practices to help build long term relationships focused on the trust and transition of the business and clients Not important
Transparency and education on what the potential succession models look like within the firm	Transparency and education on what the potential succession models look like within the firm Critical to success	Transparency and education on what the potential succession models look like within the firm Important to success	Transparency and education on what the potential succession models look like within the firm Nice to have	Transparency and education on what the potential succession models look like within the firm Neutral	Transparency and education on what the potential succession models look like within the firm Not important

Other critical characteristics (please specify)

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10. Work & Life Integration (Required.)

	Critical to success	Important to success	Nice to have	Neutral	Not important
Allows for flexible hours	Allows for flexible hours Critical to success	Allows for flexible hours Important to success	Allows for flexible hours Nice to have	Allows for flexible hours Neutral	Allows for flexible hours Not important
Supports family leave	Supports family leave Critical to success	Supports family leave Important to success	Supports family leave Nice to have	Supports family leave Neutral	Supports family leave Not important
Focuses on value creation instead of hours put in	Focuses on value creation instead of hours put in Critical to success	Focuses on value creation instead of hours put in Important to success	Focuses on value creation instead of hours put in Nice to have	Focuses on value creation instead of hours put in Neutral	Focuses on value creation instead of hours put in Not important

Other critical characteristics (please specify)

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11. Learning culture (Required.)

	Critical to success	Important to success	Nice to have	Neutral	Not important
Access to personalized learning programs throughout an advisor’s entire career	Access to personalized learning programs throughout an advisor’s entire career Critical to success	Access to personalized learning programs throughout an advisor’s entire career Important to success	Access to personalized learning programs throughout an advisor’s entire career Nice to have	Access to personalized learning programs throughout an advisor’s entire career Neutral	Access to personalized learning programs throughout an advisor’s entire career Not important
Incentives or encouragement to pursue additional professional certifications	Incentives or encouragement to pursue additional professional certifications Critical to success	Incentives or encouragement to pursue additional professional certifications Important to success	Incentives or encouragement to pursue additional professional certifications Nice to have	Incentives or encouragement to pursue additional professional certifications Neutral	Incentives or encouragement to pursue additional professional certifications Not important
Expectation that a percentage of time is spent on development	Expectation that a percentage of time is spent on development Critical to success	Expectation that a percentage of time is spent on development Important to success	Expectation that a percentage of time is spent on development Nice to have	Expectation that a percentage of time is spent on development Neutral	Expectation that a percentage of time is spent on development Not important
Training around topics that are relevant to building and growing relationships (behavioral finance, life coaching, generational relationships, etc.)	Training around topics that are relevant to building and growing relationships (behavioral finance, life coaching, generational relationships, etc.) Critical to success	Training around topics that are relevant to building and growing relationships (behavioral finance, life coaching, generational relationships, etc.) Important to success	Training around topics that are relevant to building and growing relationships (behavioral finance, life coaching, generational relationships, etc.) Nice to have	Training around topics that are relevant to building and growing relationships (behavioral finance, life coaching, generational relationships, etc.) Neutral	Training around topics that are relevant to building and growing relationships (behavioral finance, life coaching, generational relationships, etc.) Not important
Supports career path planning and development	Supports career path planning and development Critical to success	Supports career path planning and development Important to success	Supports career path planning and development Nice to have	Supports career path planning and development Neutral	Supports career path planning and development Not important

Other critical characteristics (please specify)

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12. Best Interest (Required.)

	Critical to success	Important to success	Nice to have	Neutral	Not important
The structures in place allow Clients’ goals and plans to dictate the solution instead of product-based incentives	The structures in place allow Clients’ goals and plans to dictate the solution instead of product-based incentives Critical to success	The structures in place allow Clients’ goals and plans to dictate the solution instead of product-based incentives Important to success	The structures in place allow Clients’ goals and plans to dictate the solution instead of product-based incentives Nice to have	The structures in place allow Clients’ goals and plans to dictate the solution instead of product-based incentives Neutral	The structures in place allow Clients’ goals and plans to dictate the solution instead of product-based incentives Not important
There is an open architecture of products to support a Clients’ goals but there are also incentives to sell specific products related to a Manufacturer	There is an open architecture of products to support a Clients’ goals but there are also incentives to sell specific products related to a Manufacturer Critical to success	There is an open architecture of products to support a Clients’ goals but there are also incentives to sell specific products related to a Manufacturer Important to success	There is an open architecture of products to support a Clients’ goals but there are also incentives to sell specific products related to a Manufacturer Nice to have	There is an open architecture of products to support a Clients’ goals but there are also incentives to sell specific products related to a Manufacturer Neutral	There is an open architecture of products to support a Clients’ goals but there are also incentives to sell specific products related to a Manufacturer Not important
The practice supports a fee-only structure	The practice supports a fee-only structure Critical to success	The practice supports a fee-only structure Important to success	The practice supports a fee-only structure Nice to have	The practice supports a fee-only structure Neutral	The practice supports a fee-only structure Not important

Other critical characteristics (please specify)

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13. Compensation (Required.)

	Critical to success	Important to success	Nice to have	Neutral	Not important
Offers a fully variable compensation model	Offers a fully variable compensation model Critical to success	Offers a fully variable compensation model Important to success	Offers a fully variable compensation model Nice to have	Offers a fully variable compensation model Neutral	Offers a fully variable compensation model Not important
Offers a hybrid compensation model for junior advisors that combines a fixed and variable salary where the fixed salary goes away over time	Offers a hybrid compensation model for junior advisors that combines a fixed and variable salary where the fixed salary goes away over time Critical to success	Offers a hybrid compensation model for junior advisors that combines a fixed and variable salary where the fixed salary goes away over time Important to success	Offers a hybrid compensation model for junior advisors that combines a fixed and variable salary where the fixed salary goes away over time Nice to have	Offers a hybrid compensation model for junior advisors that combines a fixed and variable salary where the fixed salary goes away over time Neutral	Offers a hybrid compensation model for junior advisors that combines a fixed and variable salary where the fixed salary goes away over time Not important
Offers a hybrid compensation model that combines a fixed salary and team based variable incentives	Offers a hybrid compensation model that combines a fixed salary and team based variable incentives Critical to success	Offers a hybrid compensation model that combines a fixed salary and team based variable incentives Important to success	Offers a hybrid compensation model that combines a fixed salary and team based variable incentives Nice to have	Offers a hybrid compensation model that combines a fixed salary and team based variable incentives Neutral	Offers a hybrid compensation model that combines a fixed salary and team based variable incentives Not important
Offers a fixed salary with no variable compensation	Offers a fixed salary with no variable compensation Critical to success	Offers a fixed salary with no variable compensation Important to success	Offers a fixed salary with no variable compensation Nice to have	Offers a fixed salary with no variable compensation Neutral	Offers a fixed salary with no variable compensation Not important

Other critical characteristics (please specify)

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14. Teaming (Required.)

	Critical to success	Important to success	Nice to have	Neutral	Not important
Has team structures designed to complement the skills and generational differences of advisors	Has team structures designed to complement the skills and generational differences of advisors Critical to success	Has team structures designed to complement the skills and generational differences of advisors Important to success	Has team structures designed to complement the skills and generational differences of advisors Nice to have	Has team structures designed to complement the skills and generational differences of advisors Neutral	Has team structures designed to complement the skills and generational differences of advisors Not important
Has a culture where team members focus on overall value of the team versus individual contribution	Has a culture where team members focus on overall value of the team versus individual contribution Critical to success	Has a culture where team members focus on overall value of the team versus individual contribution Important to success	Has a culture where team members focus on overall value of the team versus individual contribution Nice to have	Has a culture where team members focus on overall value of the team versus individual contribution Neutral	Has a culture where team members focus on overall value of the team versus individual contribution Not important
Recruits to the specific needs of a team and skillset and follows a disciplined interview process	Recruits to the specific needs of a team and skillset and follows a disciplined interview process Critical to success	Recruits to the specific needs of a team and skillset and follows a disciplined interview process Important to success	Recruits to the specific needs of a team and skillset and follows a disciplined interview process Nice to have	Recruits to the specific needs of a team and skillset and follows a disciplined interview process Neutral	Recruits to the specific needs of a team and skillset and follows a disciplined interview process Not important
Has formal agreements in place around team compensation and commitments	Has formal agreements in place around team compensation and commitments Critical to success	Has formal agreements in place around team compensation and commitments Important to success	Has formal agreements in place around team compensation and commitments Nice to have	Has formal agreements in place around team compensation and commitments Neutral	Has formal agreements in place around team compensation and commitments Not important
Provides coaching resources to teams	Provides coaching resources to teams Critical to success	Provides coaching resources to teams Important to success	Provides coaching resources to teams Nice to have	Provides coaching resources to teams Neutral	Provides coaching resources to teams Not important

Other critical characteristics (please specify)

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15. Mentorship (Required.)

	Critical to success	Important to success	Nice to have	Neutral	Not important
Male mentors who have the time and commitment to mentor other female advisors throughout their careers	Male mentors who have the time and commitment to mentor other female advisors throughout their careers Critical to success	Male mentors who have the time and commitment to mentor other female advisors throughout their careers Important to success	Male mentors who have the time and commitment to mentor other female advisors throughout their careers Nice to have	Male mentors who have the time and commitment to mentor other female advisors throughout their careers Neutral	Male mentors who have the time and commitment to mentor other female advisors throughout their careers Not important
Female mentors who have the time and commitment to mentor other female advisors throughout their careers	Female mentors who have the time and commitment to mentor other female advisors throughout their careers Critical to success	Female mentors who have the time and commitment to mentor other female advisors throughout their careers Important to success	Female mentors who have the time and commitment to mentor other female advisors throughout their careers Nice to have	Female mentors who have the time and commitment to mentor other female advisors throughout their careers Neutral	Female mentors who have the time and commitment to mentor other female advisors throughout their careers Not important
Peer to peer study group/cohort models that bring female advisors together to learn from one another and provide guidance	Peer to peer study group/cohort models that bring female advisors together to learn from one another and provide guidance Critical to success	Peer to peer study group/cohort models that bring female advisors together to learn from one another and provide guidance Important to success	Peer to peer study group/cohort models that bring female advisors together to learn from one another and provide guidance Nice to have	Peer to peer study group/cohort models that bring female advisors together to learn from one another and provide guidance Neutral	Peer to peer study group/cohort models that bring female advisors together to learn from one another and provide guidance Not important

Other critical characteristics (please specify)

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16. Number of females (people like me) (Required.)

	Critical to success	Important to success	Nice to have	Neutral	Not important
Greater than 35% of advisors are women	Greater than 35% of advisors are women Critical to success	Greater than 35% of advisors are women Important to success	Greater than 35% of advisors are women Nice to have	Greater than 35% of advisors are women Neutral	Greater than 35% of advisors are women Not important
Greater than 35% of leaders are women	Greater than 35% of leaders are women Critical to success	Greater than 35% of leaders are women Important to success	Greater than 35% of leaders are women Nice to have	Greater than 35% of leaders are women Neutral	Greater than 35% of leaders are women Not important
Greater than 35% of entire firm population are women	Greater than 35% of entire firm population are women Critical to success	Greater than 35% of entire firm population are women Important to success	Greater than 35% of entire firm population are women Nice to have	Greater than 35% of entire firm population are women Neutral	Greater than 35% of entire firm population are women Not important

Other critical characteristics (please specify)