Audience: Producers of fruit and vegetables for sale into the wholesale or retail market.
Subject: Edible crop that doesn't make it to human consumption - on what scale is this happening, and what are the causes and solutions? Do factors out of your control, like market forces, buyer policy or consumer tastes contribute to the waste?
How will the survey help farmers? A safe, anonymouse platform to express your views. The results will inform campaigns to change retailer policy and consumer culture to ensure farmers can get more of their edible produce to market, and will raise public awareness of the issues facing farmers. No details of individual participants will be published - the aggregate anonymized results will be published on Farming Online.
Time: The survey takes roughly 8 minutes to complete, and you can return to your previous answers to edit them.