airTRFX® FareNet Implementation |
Building FareNet
FareNet is a proprietary technology underlying Pros products, which converts fare search data into valuable conversion-oriented content using a simple JavaScript pixel. The pixel is a single line of code implemented into the Flight Search Results Page by a Custom HTML Tag in a Tag Management System. The pixel enables Pros to collect and store fare data from the search query of a visitor.
The collected data is leveraged to power airModules, airWire, and other Pros products. It allows the system to deliver fresh content and fare information that is relevant to both customers and search engines.
The pixel is mapped to available elements in the airline’s booking engine and is typically collected from the lowest price option available.