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ELIGIBILITY CHECK: If you are a 2026 Summer Fancy Food Show exhibitor, you are eligible to enter a recently released specialty food product for consideration in the pitch competition, Fancy Face-Off.

If chosen as a finalist, you'll pitch your product before a panel of industry experts and a live audience at the Javits Convention Center on Tuesday, June 30, 2026.

Rules of Fancy Face-Off:
1. Only products that are currently available and released to market after July 1, 2025 are eligible. One entry per company.
2. To be considered for the competition, you MUST fill out the below application and upload a video about your product by Friday, April 24, 2026 at 12pm ET.
3. You'll be notified if you're a top ten finalist via email by Thursday, April 30, 2026. In this email, you will receive instructions on where to send pre-judging samples.
4. The event will take place at 9AM on Tuesday, June 30, 2026. Finalists will appear on the Main Stage and deliver a pitch-style presentation about their product to a panel of judges.
5. Only one person from a company may present, and presenter must be owner or employee of the member company. Consultants may not present on behalf of companies. No exceptions.
6. Click here to view the Fancy Face-Off Official Rules.
If you have any questions, please email education@specialtyfood.com.

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* 1. Contact Information

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* 2. What is your job title?

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* 3. Please list your company website and social media handles.

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* 4. What is the FULL NAME of the product you wish to enter? (Note: Only one entry per company, please.)

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* 5. What is the BRAND NAME on the product label?

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* 6. Write a description of the product you are entering. Include attributes, certifications, and other specific information about what makes it outstanding/innovative.

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* 7. Please upload a video (60 seconds or less) to this folder telling us why you should be chosen as a Fancy Face-Off finalist!

To ensure all files are organized correctly, please name your document as follows when uploading: YourName_BrandName_Video. This helps us quickly identify and process your submission. Thank you!

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* 8. Please provide a full list of the ingredients used in your product.

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* 9. What are the Nutrition Facts for this product (per serving, and identify a serving size)?

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* 10. How is your product different from what is currently offered on the market? Please be specific.

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* 11. What date was your product released to market?

Date

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* 12. Where is your product currently available?

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* 13. What is the suggested retail price of your product?

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* 14. How is the product stored (dry, refrigerated, or frozen)?

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* 15. Name a retailer you would love to see your product sold at in the future.

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* 16. Would this product work effectively in a foodservice environment such as on a restaurant menu, in a college cafeteria grab-and-go section, or in another setting? If so, how would it be implemented and served in that context?

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* 17. Please upload a photo of your product.

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* 18. Please upload a graphic file of your logo.

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* 19. I commit to providing samples for pre-judging and on-site judging as needed.

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* 20. I am exhibiting at the 2026 Summer Fancy Food Show.

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* 21. I am a current SFA member in good standing.

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* 22. Are you currently involved in any of the following SFA programs?

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* 23. I have read and agree to the Fancy Face Off Official Rules on behalf of myself and the SFA member that I represent.

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