Email personalization user survey

Thank you for participating in this brief survey about email personalization. It should take about 3-4 minutes. If you share your email address, we'll share the data with you.

Note: although it can certainly get complex, email personalization may be as simple as inserting a persons name or creating just a few segments.

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* 1. Name, company, email

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* 2. What size is your company?

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* 3. Which approach best describes how you approach email personalization? (For email personalization specifically, not other channels)

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* 4. What is the primary data type you use for email personalization?

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* 5. How many segments do you personalize email for, on average?

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* 6. Do you use predictive modeling and/or scoring?

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* 7. What percent increase have you seen in email open rates from your personalization efforts? (e.g. if your open rate went from 14% to 17%, then it increased by 21%)

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* 8. What percent increase have you seen in email click-through rate (CTR) from your personalization efforts? (e.g. if your CTR rate went from 2.1% to 3.2%, then it increased by 52%)

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* 9. On average, at what speed do you deliver personalized emails to your audience? (i.e. are there delays that can hold up email delivery, like in updating records, data syncing, etc.?)

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* 10. What type of email content do you personalize?

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* 11. What data points do you use for email personalization?

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* 12. What is the primary vendor you use to send (personalized) email? (If not listed, please add in "other")

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* 13. On a scale of 1-5, how satisfied are you with your current email personalization capabilities?

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* 14. What type of business are you in?

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