The Enrollment Management Association is pleased to announce the EMA Heads Institute, a new program designed to advance enrollment practices for heads of school by providing a unique opportunity to learn from and become inspired by industry leaders who have disrupted traditional models and separated their organizations from the competition.

The EMA Heads Institute, planned for July 15-18, 2019 at 1440 Multiversity in Scotts Valley, CA, offers an extraordinary immersion learning opportunity with change-maker faculty on a 75-acre campus beautifully nestled in the California redwoods near Santa Cruz. The program will empower heads to tackle issues around their schools’ long-term enrollment success and viability. Participants will also have a chance to recharge and build authentic connections that go beyond the event.

The EMA Heads Institute is funded in part by the Edward E. Ford Foundation, established in 1957. The Foundation’s mission is to strengthen and support independent secondary schools and to challenge and inspire them to leverage their unique talents, expertise, and resources to advance teaching and learning throughout the country by supporting and disseminating best practice and encouraging collaboration with other institutions. “We are pleased to award a $50,000 grant in support of the inaugural EMA Heads Institute. This will be an important learning experience for heads leading independent schools coming at a critical and opportune time as they develop a strategy to achieve enrollment success for their school. We're proud to be a part of the program and I look forward to attending at least a portion of the institute," says John Gulla, executive director of the Edward E. Ford Foundation. Learn more at

Registration for the EMA Heads Institute is $5,000 and includes accommodations, meals, and planned activities. Thanks to the generosity of the Edward E. Ford Foundation, there are 10 places available at half price ($2,500) for secondary school heads whose institutions are facing financial challenges. These places will be awarded on a first come-first served basis. The program is open to all independent school heads and is appropriate for those serving elementary, middle, and secondary schools; day schools; boarding schools; and coeducational and single-sex schools.

For more information or to register without discounted tuition, please visit

If you would like to apply for one of the 10 discounted tuition spots, please complete the form below. EMA will review applications and award 10 first-come spots with a $2,500 discounted tuition rate no later than June 1, 2019. 

If you have any additional questions, please contact Andria Mullaney at

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