Throughout the 1950s and early 1960s, young Fresnans spent their Friday and Saturday nights driving down Fulton Street, or “cruisin the main,” as it was affectionately known. When Fulton was converted to a pedestrian mall in 1964, this long-lasting, iconic practice shifted to Belmont Ave. and eventually declined. Now, more than 50 years later, the Downtown Fresno Partnership aims to honor this historic tradition with Cruisin the Main. This will be a family-friendly event to celebrate the opening of Fresno’s main drag and bring the tradition back to downtown Fresno.
  • Who: Car enthusiasts with pre-1964 (125 spaces available) and/or 1965 and newer vehicles (125 spaces available)
  • What: Cruise down Fresno’s main street
  • When: October 21, 4 - 6 p.m.
  • Where: Fulton Street, downtown Fresno
  • Why: To commemorate the re-opening of Fulton Street and pay homage to its rich history
Rules & Regulations
  1. Reckless and careless driving, and unnecessary noise will not be allowed
  2. Vehicles must be operable within their classification; all vehicles must run, drive forward and reverse, turn left and right, under their own power
  3. Vehicles must be able to stop using their own braking system
  4. The event organizer reserves the right to decide if a specific group does not have to start based on public safety requirements
  5. Alcoholic beverages are not permitted
  6. Intoxicated persons will not be allowed to participate. If this is the case, registration fees will be forfeited.
  7. No signage or display advertisements are permitted on or within the vehicles
  8. The cruise begins at 4 p.m. with Group 1 as lead; Group 2 will follow as directed
How it Works 

Registration Fees:
  • Pre-Registration: $20 (received by October 5)
  • Registration: $30 (received after October 5) 
Vehicles are classified in two groups:
  • Group 1 - 1964 and older (125 spaces available)
  • Group 2 - 1965 and younger: muscle cars, exotic, and custom (125 spaces available)
  • Gates open at 1:00 pm at the H St. Parking Lot on NW corner of Mono St. and H St. - visit www.downtownfresno.org for map 
  • Cruise begin promptly at 4:00 pm with Group 1 vehicles. Group 2 will follow as directed. 
  • All participating drivers will need to have the following pieces of information on hand:
    • Proof of registration
    • Proof of insurance
    • Valid driver's license
  • All participants will be asked to sign an indemnification form upon event check-in. 
  • At check-in, each participating car will receive their participant package with the following items:
    • Commemorative Hang-Tag
    • Commemorative Dashboard Magnet
    • Commemorative T-shirt (if pre-ordered ONLY, $20)
    • Rules and regulations
    • Route map & parking directions 
  • Cars will be directed to their designated group as determined during registration and will adhere to further directions in preparation for the event.
Route Preparation and Staging:
  • The staging area is first come, first served. If there are fellow participants you'd like to be staged with, please be sure to arrive together
  • Group 1 will begin their portion of the cruise at 4 p.m. Group 2 will follow as directed
Route and Parking:
  • Group 1 will begin their portion of the cruise at 4 p.m. Group 2 will follow as directed
  • The official route will be through the 6 blocks formerly known as "Fulton Mall"
  • Pace cars will direct participants in looping back to continue the cruise down Fulton St., eventually "cruising in" to park on Fulton St. or in a parking lot north of Fulton St. (map provided)
  • PLEASE NOTE: for day of registration, parking will be assigned on a first-come, first-served basis. 
  • Participants who do not wish to park after the cruise may leave on their own will
  • Fulton St. will be open to all vehicles around 6:00 pm