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* 1. Your Name

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* 2. Your phone number, location, business name, website address and email address...

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* 3. First tell me more about your website.  Did you build it yourself?  How long have you had it?  What do you like and dislike about it?  How do you feel like it's working for you right now?

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* 4. Tell me about your "target audience"... among dog owners, what is your most ideal client like?  Family dog owners who are having trouble with minor behaviors?  Severe behaviors?  People with puppies?  What are the humans like?  Their personalities?  The reasons they want dog training in the first place?  What are their goals and issues when they start looking for a dog trainer?

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* 5. What makes your ideal client better off coming to YOU?  (I know this is a tough one... no wrong answer here, it's intentionally open-ended!  Just type the first things that come to mind.)

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* 6. Tell me about your training techniques and the results you typically get with dogs.  I know this can be a touchy subject among dog trainers, but don't worry - I'm not one to get involved in methodology disagreements! ;)  Feel free to be completely open here.  

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* 7. Do you know how much website traffic you get right now?  Do you have Google Analytics?  If you don't know, that's fine, just tell me what you know!

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* 8. What kinds of advertising do you do right now?  Online?  Offline?  Word of mouth only?  Vet referrals?  How do people find you?

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* 9. About how many people contact you per month right now, on average?  If you haven't been tracking this, just estimate.  Of those people, are most by email?  Phone?

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* 10. Out of the people who contact you, what is your sales process like?  Do you schedule an in-home evaluation?  Have them come to you for a consult?  Do a consult over the phone?  Email them info?   Do you have all the info (including prices) on your website so there is no real sales process?  Tell me what you do right now.

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* 11. How many new clients did you get last month?  How many new clients do you get on average per month?

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* 12. Let's talk money.  How much do you current bring in, on average, per month?  And what would you like that number to grow to in the next 3 months?  What's your total income goal for 2020?

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* 13. Now let's talk about your training services that you offer.  You might have answered this to an extent in one of the questions above, so just add extra details here if needed.  Do you charge by the hour?  Have packages?  Programs?  What do you charge for each option?  Outline it here, or feel free to paste a link to a page on your website with your program descriptions (if you have one).

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* 14. Do you have any friends, acquaintances or competition whose business and/or success you admire that you'd like to get where they are eventually?

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* 15. Imagining your business exactly the way you want it to be, as if it's already happened, tell me about it.  What are your days and weeks like?  What's your schedule like?  What are your clients like?  How much time off do you have?  What do you do in your spare time?  

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* 16. What do you feel like are the biggest obstacles right now that keep you from having the dream business that you just described?

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* 17. Anything else you'd like me to know about your business now, how it works, what you want, what you're struggling with, etc.?  If not, just use this space to tell me your favorite pizza topping.

NOTE: Make sure you click "DONE" down below before you leave this page.

After that, that's it for now!  I'll send you an email with follow up questions if I need to.  Otherwise expect to get your Marketing Checkup report within 10 business days.  If you have any questions or think of something else to tell me, feel free to email me at molly@makeitasadogtrainer.com

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