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In 2016, for the first time, revenue from digital advertising is projected to surpass that from TV advertising. The public affairs industry is not immune to this rapid change. An increasing amount of organizations are using digital advertising to expand their policy influence and gain supporters. The Council is committed to providing timely research and expertise, and this short survey seeks to examine how organizations are using digital advertising to reach their public affairs goals.

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* 1. What type of organization do you work for?

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* 2. In the last 12 months has your organization purchased any digital advertising for a public affairs initiative or issue?
(Digital advertising may include Facebook advertising or promoted posts, Twitter advertising, Google AdWords, digital news publication advertising, music stream advertising or online display advertising.)

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