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Digital Skills Survey
1.
Township your business is located?
Acheron
Allans Flat
Albury
Albury Wodonga
Archerton
Avenel
Baddaginnie
Baranduda
Barjard
Barawartha
Barwite
Beechworth
Benalla
Benalla West
Berringama
Blampied
Bogong
Bogong High Plains
Bongong Village
Bonegilla
Bonnie Doon
Boorhaman
Boorolite
Bridge Creek
Bowmans Forest
Bright
Brimin
Broken creek
Buckland
Buckland Valley
Buffalo River
Bundalong
Burrowye
Buxton
Byawatha
Carrum Downs
Carlyle
Cathkin
Cheshunt
Creightons Creek
Cheshunt South
Chesney Vale
Cheviot
Chiltern
Chiltern Valley
Colac Colac
Corowa
Corryong
Cudgewa
Dandongdale
Dartmouth
Dederang
Dinner Plain
Docker
Dookie
East wangaratta
Edi
Edi Upper
Eildon
Eldorado
Eskdale
Euroa
Eurobin
Everton
Everton upper
Falls Creek
Freeburgh
Gapsted
Glenburn
Glenrowan
Glenrowan West
Gooramadda
Goorambat
Goorambat
Goughs Bay
Granite
Granya
Greta South
Harrietville
Homewood
Hotham
Hotham Heights
Howes Creek
Howlong
Howqua
Howqua Hills
Howqua inlet
Huon
Indigo Valley
Jamieson
Jingellic
Kanumbra
Kancoona South
Kergunyah
Kerrisdale
Killawarra
King Lake
Killingworth
Kiewa Valley
Kinglake West
King Valley
Koriella
Lake Hume
Lake Moodemere
Lima South
Longwood
Longwood East
Macs Cove
Maindample
Mansfield
Markwood
Merrijig
Merton
Milawa
Mirimbah
Mitta Mitta
Molesworth
Molyullah
Moorngag
Mount Beauty
Mount Buffalo
Mount Buller
Mount Cobblar
Mudgegonga
Mount Hotham
Mt Stirling
Moyhu
Murmungee
Murrindindi
Myrrhee
Myrtleford
Nagambie
Nariel valley
Norong
North wangaratta
Nug Nug
Ovens
Oxley
Oxley flats
Pine Mountain
Porepunkah
Rosewhite
Rose River
Ruffy
Rutherglen
Samaria
Sawmill Settlement
Seymour
Shelley
Smoko
Shannonvale
Springhurst
Stanley
Strath Creek
Strathbogie
Swanpool
Tabilk
Taggerty
Tallangatta
Tallangatta Valley
Tallarook
Taminick
Tangambalanga
Tarrawingee
Tatong
Tawonga
Tawonga South
Thoona
Thowgla valley
Tintaldra
Timboon
Tolmie
Towong
Torquay
Trawool
Violet Town
Wahgunyah
Waldara
Walwa
Wandiligong
Wangandary
Wangaratta
Wangaratta South
Wangaratta West
Whiteheads Creek
Warby Ovens Nationa Park
West Wodonga
Whitfield
Whorouly
Winton
Winton North
Wodonga
Woodfield
Wooragee
Yackandandah
Yarck
Yarrawonga
Yea
2.
The main industry segment in which your business operates
Food & Beverage / Winery / Brewery / Distillery
Outdoor Experiences
Tour
Retail
Accomodation
Agri / Farm Gate
Other (please specify)
3.
What sales channels are you using? Select all that apply
Online Booking on own website
AirBnB
Booking.com
Expedia
Last Minute
Trip Advisor
Red Balloon
Expedia
Wotif
Eventbrite
Other (please specify)
4.
If you use an online booking system on your website what do you use?
Book Easy
Booking Button
Little Hotelier
RMS Online
Rezdy
Res Online
Frontdesk
Web Reservations
Rezgo
I don't use an online booking system
Other (please specify)
5.
Do you know the % of sales that comes from each channel?
% booked through site
Own website
-- Select an option --
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
AirBnB
-- Select an option --
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Booking.com
-- Select an option --
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Expedia
-- Select an option --
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Last Minute
-- Select an option --
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Trip Advisor
-- Select an option --
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Red Balloon
-- Select an option --
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Expedia
-- Select an option --
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Wotif
-- Select an option --
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Eventbrite
-- Select an option --
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Other
-- Select an option --
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
I dont know
-- Select an option --
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
6.
Do you use a channel manager to manage where your bookings are placed?
Yes
No
I dont know what a channel manager is
7.
Do you choose to use more cost-effective booking channels depending on the time of year?
Yes
No
I don't know what you mean
8.
What Social Media platforms do you use for your business?
Facebook
Instagram
None
Other (please specify)
9.
How often does your business post or engage on your social media?
Daily
Weekly
Monthly
Never
10.
Do you currently boost posts, use sponsored posts or do paid advertising on social media?
Yes, regularily
Sometimes
I want to, but I don't know how
Never
11.
Do you have control of your Google Business Listing? Ie have you updated opening hours, images, information
Yes
No
12.
Do you participate in peer review websites, such as trip advsisor or google reviews?
Yes, I actively monitor, respond and update the listing
I sometimes look but take little or no action
No
13.
Do you have an ATDW listing?
Yes
No
I have in the past but I didn't renew
Please tell us why you didn't renew
14.
Where can you be found online? Select all that apply
Website - Own
Regional or destination tourism website
Booking website - AirBnB, Red Balloon, Eventbrite etc
Social Media
Other (please specify)
15.
Is your own website mobile optimised? Ie is it designed for use on a phone, is it functional to use on a phone.
Yes
No
I don't know
16.
When did you last update your website?
In the last month
In the last 12 months
1-3 years
3-5 years
I have a website but it's never been updated
I don't have a website
17.
Are customers able to book online with instant booking?
Yes
No
I have a contact page that people can fill out
18.
Do you use any analytics?
Google Analytics
Facebook Insights
Instagram Insights
I don't use them
19.
How do you measure the performance of your marketing channels? Ie website and social media
20.
Do you outsource any content, website development, social media management, photography, graphic design?
Yes
No
If so, what do you outsource
21.
Do you have an annual marketing budget, if so how much is it?
I dont have one
Under $500
$500- $1K
$1k - $3K
$3 - 5K
$5K - $50K
$50K - $100+
I'd prefer not to say
22.
To be in the running for the prize draw please complete your details so we can contact you if you are the winner.
Business name
First name
Email address
23.
How can we help you? Please provide your email above so we can get in touch
I would like to be contacted for help with how I promote my business on the web and with social media
Sign me up to your email list - we provide info about industry sessions, workshops and tourism grants
Current Progress,
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