Brookfarm - November 2024 Survey - Database
As part of our highly valued Brookfarm community, we'd love to hear some of your thoughts to gain insights on what we can do better.
We'd love to offer you 15% off your next purchase if you can complete the following short survey in a few minutes.
OK
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1.
Approximately how long have you known about Brookfarm?
(Required.)
I've never bought Brookfarm
Recently – 6 months or less
Not long – About 1 year
Quite a while – 2 to 5 years
For ages – 5 years or more
From the beginning – 20 years or more!
Other (please specify)
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2.
What gender do you identify with?
(Required.)
Female
Male
Non binary
Prefer not to say
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3.
How old are you?
(Required.)
Under 18
19-24
25-34
35-44
45-54
55-64
65-74
75
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4.
Where do you live?
(Required.)
NSW
VIC
QLD
SA
ACT
TAS
WA
NT
New Zealand
Other International (please specify)
5.
Who do you buy Brookfarm for? Select all relevant answers
Myself
Myself & partner
My partner
Children
Friends
Housemates
The whole family
As gifts for others
For my workplace
Other (please specify)
6.
If you buy Brookfarm for yourself, which products do you buy? Select all relevant answers
I don’t buy for myself
Muesli
Granola
Paleo Granola
Porridge
Whole Food Bars
Gluten Free Products
Roasted Macadamia Nuts
Roasted Nut Mixes
Nut & Fruit Mixes
Macadamia Oil
Other (please specify)
7.
If you buy Brookfarm for your children, which products do you buy them? Select all relevant answers
I don't buy for children
Muesli
Granola
Paleo Granola
Porridge
Whole Food Bars
Gluten Free Products
Roasted Macadamia Nuts
Roasted Nut Mixes
Nut & Fruit Mixes
Other (please specify)
8.
If you buy Brookfarm for your workplace, which products do you buy? Select all relevant answers
I don't buy for my workplace
Muesli
Granola
Paleo Granola
Porridge
Whole Food Bars
Gluten Free Products
Roasted Macadamia Nuts
Roasted Nut Mixes
Nut & Fruit Mixes
Hampers as gifts
Macadamia Oil
Other (please specify)
9.
If you eat Brookfarm muesli or granola, how are you consuming it? Select all relevant answers
I don't eat Brookfarm muesli or granola
Daily for breakfast with milk
Topper with yoghurt
Baked into muffins/cookies/bars
Snacking
Sprinkled on savoury salads
Mixed in smoothies
Topper for acai bowls
As a treat on weekends
Mixed with other breakfast cereal
Other (please specify)
10.
If you buy Brookfarm roasted macadamia nuts, how are you using them? Select all relevant answers
I don't buy them
As gifts
For entertaining with cheese & crackers
With an evening drink
Special occasions
Daily snacking
For cooking and baking
Other (please specify)
11.
If you buy Brookfarm nut & fruit mixes, how are you using them? Select all relevant answers
I don't buy them
As gifts
For entertaining with cheese & crackers
With an evening drink
Special occasions
Snacking
For cooking and baking
Lunch boxes
When hiking / adventuring
When needing an energy boost
Other (please specify)
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12.
How did you first hear about Brookfarm? Select 1
(Required.)
Airport advertising
Social media advertising
Local grocer or health food store
Retailer catalogue
Recommendation / word of mouth
Word of mouth
Magazine, Newspaper or digital advertising
When visiting Byron Bay
Online search - Google
Received a sample
From a recipe
TV program
Online offer
Costco
Airline sample
Café or restaurant
Airbnb
Hotel
Other (please specify)
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13.
What attracts you/would attract you most to Brookfarm? ( Select Up to 5)
(Required.)
I'm not attracted to buy Brookfarm
Australian owned business
Produced locally in Byron Bay
Generational family business
All natural premium ingredients
Great tasting food
The look of the packaging
Caters for specific diet - Keto, Gluten Free, Paleo, Vegan
Regenerative macadamia farmers
Rainforest restoration work
Sustainable business practices
Supports local community
Leading gourmet food producer
Committed to supporting Australian farmers
Make healthy food
Recyclable packaging
Other (please specify)
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14.
What was the first product you tried of Brookfarm? Select 1
(Required.)
I haven't tried Brookfarm
Toasted Muesli
Natural Muesli
Gluten Free Muesli
Nutty Granola
Cacao Coconut Granola
Wild Berry Granola
Wholegrain Porridge
Gluten Free Porridge
Keto Paleo Granola
Prebiotic Paleo Granola
Energy/Espresso Paleo Granola
Roasted Macadamia nuts
Macadamia Oil
Roasted Nut Mix
Nut and Fruit Mix
Prebiotic Wholefood Bars
GranOHlaah Super grains
15.
What are your favourite Brookfarm products? (Select up to 3)
Natural Muesli
Toasted Muesli
Gluten Free Muesli
Nutty Granola
Cacao Coconut Granola
Wild Berry Granola
Wholegrain Porridge
Gluten Free Porridge
Keto Paleo Granola
Prebiotic Paleo Granola
Energy Paleo Granola
Roasted Macadamia nuts
Macadamia Oil
Roasted Nut Mixes
Fruit & Nut Mixes
Prebiotic Wholefood Bars
GranOHlaa supergrains
Other (please specify)
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16.
What health benefits do you look for when choosing a breakfast cereal or snack? (Select Up to 5)
(Required.)
Good source of fibre
High protein
High Antioxidant
High in good fats
Low in carbs
Low in sugar
Fruit Free
Prebiotic / Probiotic - Gut health
Gluten Free
Vegan
Organic
Australian ingredients
Preservative & additive free
No artificial sweetener
Keto
Paleo
Great tasting flavours
Added health benefits
Low GI
Other (please specify)
17.
Do you have any health concerns that influence you buying Brookfarm? Select all relevant answers
No I don't
Rather not say
Gluten intolerance
Coeliac
Diabetes
Blood sugar
Digestive / gut issues
Food allergies
Peanut allergy
Preservative allergy
Heart health
Weight management
Brain health
Other (please specify)
18.
What kind of products would you like to see more of from Brookfarm? ( Select up to 3 )
Vegan
Gluten Free
Added health benefits
Paleo
Organic
Keto
Fruit Free
Cacao (Chocolate)
Brain boosting
Mood boosting
Good / healthy fats
Gut Health
Low in Carb
High fibre
Low in Sugar
Low GI
High Protein
Immunity boosting
Other (please specify)
19.
How important is protein to you when selecting a breakfast or snack products? Select 1
Very important
Nice to have
Nutritional panel information is enough
Not important at all
20.
If protein is important to you, how do you prefer to include it in your diet? (Select upto 3)
Protein isn't that important to me
Meat
Legumes
Nuts & seeds
Powder supplement
Granola/muesli/cereal
Protein bars
Protein balls
Nut butter
Eggs
Other (please specify)
21.
If you use protein powder/supplements what is your preferred source? Select 1
I don't use protein powder or supplements
Hemp
Whey
Pea
Soy
Rice
Casein
Other (please specify)
22.
If Brookfarm were to create a children's cereal (3yrs+), what would be most important for you? Select up to 4
I would not be interested in a children's cereal
Low Sugar
High fibre
High protein
Good fats
Fruit free
Chocolate / Cacao
Contains fruit
Tastes sweet
Gluten Free
Vegan
Organic
Other (please specify)
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23.
Which of the following sounds most appealing to you? Select 1
(Required.)
Wildberry Granola - Native Rainforest Davidson Plum
Wild Berry Granola - Blueberry & Davidson Plum
Wild Berry Granola - Blueberry & Tart Cherry
Wild Berry Granola - Blueberry & Almond
Wild Berry Granola - Blueberry & Raspberry
Super Fruit Granola - Blueberry & Davidson Plum
Super Fruit Granola - Blueberry & Tart Cherry
Super Fruit Granola - Blueberry & Almond
Super Fruit Granola - Blueberry & Coconut
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24.
Which claim would make you want to try a low sugar product? (Select Up to 3)
(Required.)
Low in sugar
Only 1.6 grams of sugar
18 all-natural ingredients
Excellent source of fibre
NEW Low Sugar Granola
Australian Macadamia & Raspberry
Vibrant flavour & crunchy texture
Australian ingredients
Preservative & additive free
No artificial sweeteners
Vegan
Wouldn't try a low sugar product
Other (please specify)
25.
Which marketing headline most compels you to try a low sugar product? Select 1
"Less Sugar, More Flavour"
"Crunchy, vibrant & Fibre-Filled"
"Super tasty. Super low in sugar"
"Fuel Your Day with Fibre"
"Zesty Raspberry meets Crunchy Macadamia"
"Australian Macadamias & Raspberry"
"NEW Low Sugar Granola'
"Naturally Low in Sugar"
"Elevate your low sugar breakfast"
"Low Sugar the gourmet way"
"Vibrant, crunchy & low sugar"
Other (please specify)
26.
What do you like most about macadamias? Select up to 2
I don't like macadamias
Health benefits
Feels indulgent & special
They fill me up
Native Australian nut
Taste & texture
Elevates a meal / occasion
Other (please specify)
27.
Are you a member of our Rewards Program and how do you find it? Select 1
Yes and I love it
No, I'm not interested in joining
I don't know what it is
Yes, but it could be improved - Please let us know how.
28.
Do you follow us on our social channels? If so, please select which ones.
I don’t follow any
Facebook
Instagram
You tube
LinkedIn
Tik Tok
Other (please specify)
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29.
What type of recipes would you like to see from us? Select relevant answers
(Required.)
Breakfast bowls
Smoothies
Salads
Dinner / Main Meal
Baked goods
Snacks
Dessert
Kids treats
Entertaining
Other (please specify)
30.
How likely are you to recommend Brookfarm to a friend?
Not Likely
1 star
2 stars
3 stars
4 stars
Highly Likely
5 stars
31.
How do you rate your Brookfarm online experience out of 10?
Disappointing
1 star
2 stars
3 stars
4 stars
Excellent
5 stars
32.
We're always working to improve what we do. Do you have any additional feedback or product suggestions for us?
Current Progress,
0 of 32 answered