11% of survey complete.

After working in the field of creative thinking for a number of years, we have identified 7 major factors that contribute to blocking or inhibiting creativity. These factors have now been conceptualised into 7 personified character profiles in a ‘Cluedo’/'CSI' style whodunit theme. By identifying who you think the major ‘suspects’ that block creativity might be in this survey, you will assist in the ‘Creative Scene Investigation’ and enable the development of positive solutions.


A recent IBM poll of 1,500 CEOs identified creativity as the number one “leadership competency” of the future.

Yet the analysis of almost 300,000 Torrance scores of children and adults has revealed that although IQ is increasing with each generation, creativity scores (CQ) have actually been steadily decreasing since 1990. Our research has also identified that for many, creative confidence declines as children progress through school and then as people move into the workplace.


We would like to explore what might have led to this disturbing trend and what we can do about it. Along with the 7 major 'creativity killer suspects', we have also identified potential areas of the organisation that could be at risk, along with potential rescue strategies. We need you to help build these profiles according to what you have experienced in your workplace. Results will be used for seminars and workshops.

We would love to also hear your creative ideas and concepts! Eg, Have you noticed this problem? Does it exist in your workplace and affect your or your team’s performance? What do you think can be done about it?

Thank you very much for your assistance.

(PRIVACY: We know that you care how your information is used and safeguarded. Your responses to this questionnaire are entirely voluntary and will be kept anonymous.)

Andrew & Gaia Grant - authors of “Who Killed Creativity?... And How Can We Get It Back?: Seven Essential Strategies for Making Yourself, Your Team and Your Organisation More Innovative.”