Southern Arizona Creative Sector Survey - Visual Arts

WE NEED YOUR INPUT!

SAACA is inviting artists to share their thoughts and ideas through the second annual Creative Sector Survey (2019). With the below optional survey, we hope to gain a deeper understanding of Arizona artists, their needs, and how we can better support their careers. This knowledge helps us build responsive programming and create new opportunities to support, connect and advocate for artists throughout the region.

Your participation in this research study is voluntary. You may choose not to participate. If you decide to participate in this research survey, you may withdraw at any time.

We will keep your information confidential. All data is stored in a password protected electronic format. The results of this study will be used for scholarly purposes only and may be shared with Southern Arizona Arts & Cultural Alliance representatives.

If you have any questions about the research study, please contact Matt Rolland at matt@saaca.org or 520-797-3959 x 108.

If you wish to provide your name and email address for follow-up opportunities, you can include that at the end. This information will be kept separate from your survey responses and will not be shared with any outside partners. Your feedback will only support our efforts to create more dynamic support to you, the artist.

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* 1. In addition to identifying as a visual artist, are there any other disciplines in which you practice or work? Check all that apply.

Arts Educator

Creative Sector Business (Architecture, Marketing, Landscape Design, Fashion, Event Production etc)

Galleries, Spaces & Venues

Literary Arts

Non-profit Arts & Cultural Organizations (Heritage, Advocacy, Gardens, Cultural Development, Societies, Guilds, etc)

Performing Arts (Dance, Movement, Theater, Comedy, Choral, etc)

Musicians and Bands

Video, Film & Digital Arts

Culinary (Chefs, Restaurants, Purveyor, Brewer, etc)

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* 2. What is your age?

Under 18

18-24

25-34

35-44

45-54

55-64

65-74

75+

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* 3. To which gender identity do you most identify?

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* 4. How do you define your race and ethnicity?

White or Caucasian

Black or African American

Hispanic or Latino

Asian or Asian American

American Indian or Alaska Native

Native Hawaiian or other Pacific Islander

Another race

Prefer not to specify

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* 5. What is the zipcode of your residence in Arizona?

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* 6. How would you describe your creative pursuits?

Full-Time Professional Artist (you rely on your art as your livelihood)

Professional (you have training and are actively pursuing your art or related creative pursuit)

Emerging Artist

Serious Hobbyist

Just for Fun

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* 7. How many years total have you been a practicing artist / creative / maker? (Not including full time school or training)

Less than 10 years

Between 10 and 25 years

More than 25 years

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* 8. In the last 12 months, which of the following best describes the importance of your creative activities income as compared to your total personal income (not total household income)?

ALL of my personal annual income came from my creative pursuits

MORE THAN HALF of my personal annual income came from my creative pursuits

ABOUT HALF of my personal annual income came from my creative pursuits

LESS THAN HALF of my personal annual income came from my creative pursuits

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* 9. Which of the following best describes your DESIRED income from your creative pursuits as a proportion of your personal income (not total household income)?

I want ALL of my personal annual income to come from my creative pursuits

I want MORE THAN HALF of my personal annual income to come from my creative pursuits

I want ABOUT HALF of my personal annual income to come from my creative pursuits

I want LESS THAN HALF of my personal annual income to come from my creative pursuits

I do not need my creative pursuits to contribute to my personal annual income

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* 10. For the last 12 months, please choose the income range that best describes the total income from your creative pursuits.

0 - $5,000

$5,001 - $10,000

$10,001 - $25,000

$25,001 - $45,000

$45,001 - $75,000

$75,001+

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* 11. What best describes your household income situation?

I am the primary income earner in my household

I earn 25% - 75% of our household income

I earn less than 25% of our household income

Everyone in my household is retired or dependent

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* 12. Please select any of the following if true for you

I earn a significant percentage of my creative activities income (50% or more) outside of Tucson.

I have applied for grant funding to support my creative pursuits

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* 13. Please rate the importance of these focus areas for strengthening your creative pursuits.

	1 (Not a concern)	2 (important, but not concerning)	3 (Somewhat important)	4 (Important)	5 (Very Important)	N/A
Marketing my work and myself	Marketing my work and myself 1 (Not a concern)	Marketing my work and myself 2 (important, but not concerning)	Marketing my work and myself 3 (Somewhat important)	Marketing my work and myself 4 (Important)	Marketing my work and myself 5 (Very Important)	Marketing my work and myself N/A
Building audience statewide, nationally, or internationally	Building audience statewide, nationally, or internationally 1 (Not a concern)	Building audience statewide, nationally, or internationally 2 (important, but not concerning)	Building audience statewide, nationally, or internationally 3 (Somewhat important)	Building audience statewide, nationally, or internationally 4 (Important)	Building audience statewide, nationally, or internationally 5 (Very Important)	Building audience statewide, nationally, or internationally N/A
Building an audience locally in my hometown	Building an audience locally in my hometown 1 (Not a concern)	Building an audience locally in my hometown 2 (important, but not concerning)	Building an audience locally in my hometown 3 (Somewhat important)	Building an audience locally in my hometown 4 (Important)	Building an audience locally in my hometown 5 (Very Important)	Building an audience locally in my hometown N/A
Managing day-to-day financial or legal challenges	Managing day-to-day financial or legal challenges 1 (Not a concern)	Managing day-to-day financial or legal challenges 2 (important, but not concerning)	Managing day-to-day financial or legal challenges 3 (Somewhat important)	Managing day-to-day financial or legal challenges 4 (Important)	Managing day-to-day financial or legal challenges 5 (Very Important)	Managing day-to-day financial or legal challenges N/A
Finding adequate and affordable studio or practice Space	Finding adequate and affordable studio or practice Space 1 (Not a concern)	Finding adequate and affordable studio or practice Space 2 (important, but not concerning)	Finding adequate and affordable studio or practice Space 3 (Somewhat important)	Finding adequate and affordable studio or practice Space 4 (Important)	Finding adequate and affordable studio or practice Space 5 (Very Important)	Finding adequate and affordable studio or practice Space N/A
Website development or management	Website development or management 1 (Not a concern)	Website development or management 2 (important, but not concerning)	Website development or management 3 (Somewhat important)	Website development or management 4 (Important)	Website development or management 5 (Very Important)	Website development or management N/A
Creation of effective digital marketing materials (videos, pamphlets, photos, etc)	Creation of effective digital marketing materials (videos, pamphlets, photos, etc) 1 (Not a concern)	Creation of effective digital marketing materials (videos, pamphlets, photos, etc) 2 (important, but not concerning)	Creation of effective digital marketing materials (videos, pamphlets, photos, etc) 3 (Somewhat important)	Creation of effective digital marketing materials (videos, pamphlets, photos, etc) 4 (Important)	Creation of effective digital marketing materials (videos, pamphlets, photos, etc) 5 (Very Important)	Creation of effective digital marketing materials (videos, pamphlets, photos, etc) N/A
Social Media Strategy or Management	Social Media Strategy or Management 1 (Not a concern)	Social Media Strategy or Management 2 (important, but not concerning)	Social Media Strategy or Management 3 (Somewhat important)	Social Media Strategy or Management 4 (Important)	Social Media Strategy or Management 5 (Very Important)	Social Media Strategy or Management N/A
Business Management or developing career or artistic goals	Business Management or developing career or artistic goals 1 (Not a concern)	Business Management or developing career or artistic goals 2 (important, but not concerning)	Business Management or developing career or artistic goals 3 (Somewhat important)	Business Management or developing career or artistic goals 4 (Important)	Business Management or developing career or artistic goals 5 (Very Important)	Business Management or developing career or artistic goals N/A
Networking opportunities with other like-minded artists	Networking opportunities with other like-minded artists 1 (Not a concern)	Networking opportunities with other like-minded artists 2 (important, but not concerning)	Networking opportunities with other like-minded artists 3 (Somewhat important)	Networking opportunities with other like-minded artists 4 (Important)	Networking opportunities with other like-minded artists 5 (Very Important)	Networking opportunities with other like-minded artists N/A
Cost of materials and supplies to provide my art	Cost of materials and supplies to provide my art 1 (Not a concern)	Cost of materials and supplies to provide my art 2 (important, but not concerning)	Cost of materials and supplies to provide my art 3 (Somewhat important)	Cost of materials and supplies to provide my art 4 (Important)	Cost of materials and supplies to provide my art 5 (Very Important)	Cost of materials and supplies to provide my art N/A

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* 14. How much would you be willing to spend on the following areas over the next 12 months?

	N/A	$1 - $49	$50 - $149	$150 - $299	$300+
A video produced about your art, with high quality audio and video	A video produced about your art, with high quality audio and video N/A	A video produced about your art, with high quality audio and video $1 - $49	A video produced about your art, with high quality audio and video $50 - $149	A video produced about your art, with high quality audio and video $150 - $299	A video produced about your art, with high quality audio and video $300+
Hi-Resolution Artwork Photography	Hi-Resolution Artwork Photography N/A	Hi-Resolution Artwork Photography $1 - $49	Hi-Resolution Artwork Photography $50 - $149	Hi-Resolution Artwork Photography $150 - $299	Hi-Resolution Artwork Photography $300+
Developing a website I can update easily	Developing a website I can update easily N/A	Developing a website I can update easily $1 - $49	Developing a website I can update easily $50 - $149	Developing a website I can update easily $150 - $299	Developing a website I can update easily $300+
Setting up an online store	Setting up an online store N/A	Setting up an online store $1 - $49	Setting up an online store $50 - $149	Setting up an online store $150 - $299	Setting up an online store $300+
Setting up a social media presence or social media campaign	Setting up a social media presence or social media campaign N/A	Setting up a social media presence or social media campaign $1 - $49	Setting up a social media presence or social media campaign $50 - $149	Setting up a social media presence or social media campaign $150 - $299	Setting up a social media presence or social media campaign $300+

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* 15. Please describe how much each of the following areas contribute to your livelihood.

	N/A	1% - 25%	26% - 50%	51% - 75%	76% - 100%
Sales at Galleries	Sales at Galleries N/A	Sales at Galleries 1% - 25%	Sales at Galleries 26% - 50%	Sales at Galleries 51% - 75%	Sales at Galleries 76% - 100%
Sales of my work at Festivals or Events	Sales of my work at Festivals or Events N/A	Sales of my work at Festivals or Events 1% - 25%	Sales of my work at Festivals or Events 26% - 50%	Sales of my work at Festivals or Events 51% - 75%	Sales of my work at Festivals or Events 76% - 100%
Private Commissions	Private Commissions N/A	Private Commissions 1% - 25%	Private Commissions 26% - 50%	Private Commissions 51% - 75%	Private Commissions 76% - 100%
Teaching, Classes, or Workshops	Teaching, Classes, or Workshops N/A	Teaching, Classes, or Workshops 1% - 25%	Teaching, Classes, or Workshops 26% - 50%	Teaching, Classes, or Workshops 51% - 75%	Teaching, Classes, or Workshops 76% - 100%
Reproductions of my work or merchandising	Reproductions of my work or merchandising N/A	Reproductions of my work or merchandising 1% - 25%	Reproductions of my work or merchandising 26% - 50%	Reproductions of my work or merchandising 51% - 75%	Reproductions of my work or merchandising 76% - 100%
Graphic Design or Digital work for clients	Graphic Design or Digital work for clients N/A	Graphic Design or Digital work for clients 1% - 25%	Graphic Design or Digital work for clients 26% - 50%	Graphic Design or Digital work for clients 51% - 75%	Graphic Design or Digital work for clients 76% - 100%

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* 16. Which of these visual art topics would be of professional interest to you?

Branding, Visual Communications, or Social Media Workshops

Local marketing strategy workshops

Videos or photography produced about my work

Large festival or event exposure

Local Gallery or Exhibition opportunities

Collaboration with other visual artists on a new project

Collaboration with artists from a non-visual arts discipline on a new project (dance, music, theater, culinary, etc)

Networking amongst peers

Regional or City-Wide marketing efforts focusing on visual arts (such as an open studio tour)

Collective efforts to access better pricing on supplies and materials

Teaching space to lead revenue generating classes

Financial training or loans to help with cash flow

Capital to invest in my business

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* 17. If you would like to receive notifications of upcoming artist opportunities by SAACA, please enter your contact information here.

Name

Email Address