Are you changing your approach to content marketing as a response to COVID-19?

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* 1. Have you created COVID-19 content?

Yes

Not yet, but we plan to.

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* 2. Will you or have you outsourced the creation of COVID-19 content?

Yes

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* 3. What types of content, if any, are you choosing to use when covering COVID-19 subject matter?

Blogs

Infographics

Interactive content

Surveys

Ebooks/white papers

Webinars/online conferences

Videos

Email copy

Display advertising/PPC ads

Social content

Printed handouts/brochures

Other (please specify)

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* 4. Are you using live streaming in light of COVID-19?

Yes, but we’ve always used it.

Yes.

No.

Not yet, but we plan to.

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* 5. Have you begun experimenting with new marketing channels or formats as a result of COVID-19?

Yes.

No.

Not yet, but we’re planning on it.

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* 6. How are you changing the usage of the following marketing channels?

	Decrease use	Staying the same	Increase use
Email	Email Decrease use	Email Staying the same	Email Increase use
Organic Social	Organic Social Decrease use	Organic Social Staying the same	Organic Social Increase use
Organic Search	Organic Search Decrease use	Organic Search Staying the same	Organic Search Increase use
Paid Search	Paid Search Decrease use	Paid Search Staying the same	Paid Search Increase use
Paid Social	Paid Social Decrease use	Paid Social Staying the same	Paid Social Increase use
Other	Other Decrease use	Other Staying the same	Other Increase use

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* 7. Where are you increasing or decreasing your short-term marketing spend budget?

	Increasing spend	Not changing spend	Decreasing spend
Email	Email Increasing spend	Email Not changing spend	Email Decreasing spend
Social	Social Increasing spend	Social Not changing spend	Social Decreasing spend
Organic	Organic Increasing spend	Organic Not changing spend	Organic Decreasing spend
Paid search	Paid search Increasing spend	Paid search Not changing spend	Paid search Decreasing spend
Paid social	Paid social Increasing spend	Paid social Not changing spend	Paid social Decreasing spend

Are you changing your approach to content marketing as a response to COVID-19?

Question Title

* 1. Have you created COVID-19 content?

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* 2. Will you or have you outsourced the creation of COVID-19 content?

Question Title

* 3. What types of content, if any, are you choosing to use when covering COVID-19 subject matter?

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* 4. Are you using live streaming in light of COVID-19?

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* 5. Have you begun experimenting with new marketing channels or formats as a result of COVID-19?

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* 6. How are you changing the usage of the following marketing channels?

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* 7. Where are you increasing or decreasing your short-term marketing spend budget?

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* 8. What is one positive thing you’ve learned or noticed from this experience so far?