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* 1. How much or often do you use coupons?

  Never Rarely Sometimes Frequently Always
1

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* 2. How much or often do you participate in a rewards program/rewards programs (for free stuff like airline miles, cash back, earned dollars off your next purchase, etc.)?

  Never Rarely Sometimes Frequently Constantly
2

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* 3. From the choices below, which one sounds more like you?

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* 4. How much more likely are you to shop with a retail company that gives you coupons?

  Much Less Likely Less Likely Neither More nor Less Likely More Likely Much More Likely
4

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* 5. How much more likely are you to shop with a retail company that gives you rewards (like airline miles, cash back, dollars off your next purchase, etc.)?

  Much Less Likely Less Likely Neither More Nor Less Likely More Likely Much More Likely
5

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* 6. If you received cash back that was 3-6% of the total amount you spent on electricity last year, how would you spend it?

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* 7. How useful would you find earning and receiving extra cash based on a household necessity that you already pay for each month?

  Not useful at all Not useful Neutral Useful Extremely useful
7

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* 8. Please choose the area where you currently live.

T