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* 1. What industry are you in?

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* 2. What online marketing channel was your priority in 2012?

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* 3. What online marketing channel is your focus in 2013?

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* 4. How much did you spend monthly on content marketing in 2012?

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* 5. How much will you spend monthly on content marketing in 2013?

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* 6. What types of content work in your industry from an ROI perspective? (you can deem ROI however you wish i.e. direct sales or increase in channel visibility)

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* 7. What content types would you like to test more of but find them difficult to create?

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* 8. What content types do you find over priced?

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* 9. Is authorship an important element of your content marketing strategy?

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* 10. When I say the word "authorship" you think of:

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* 11. Would you pay 2x more for content created by a popular author?

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* 12. Are you familiar with Google's rel="author" tag?

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* 13. What is your vision for the future of content marketing? How important will it be in your vertical?

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* 14. What online marketing opportunity do you plan on seizing this year?

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* 15. What is your name? (for quote attribution)

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* 16. What is your email address? (we are looking to interview thought leaders for the study)

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