Marketing Experts Survey: State of Content Question Title * 1. What industry are you in? Accountants Advertising/Public Relations Aerospace, Defense Contractors Agriculture Air Transport Alcoholic Beverages Alternative Energy Production & Services Architectural Services Attorneys/Law Firms Automotive Banking Bars & Restaurants Books, Magazines & Newspapers Broadcasters, Radio/TV Builders Business Services Casinos / Gambling Cattle Ranchers/Livestock Chemical & Related Manufacturing Civil Servants/Public Officials Clergy & Religious Organizations Clothing Manufacturing Coal Mining Colleges, Universities & Schools Communications/Electronics Computer Internet Doctors & Other Health Professionals Drug Manufacturers Education Entertainment Industry Finance Food & Beverage Foundations, Philanthropists & Non-Profits Garbage Collection/Waste Management Gas & Oil Health Hotels, Motels & Tourism Insurance Lawyers & Lobbyists Printing & Publishing Private Equity & Investment Firms Professional Sports, Sports Arenas & Related Equipment & Services Real Estate Retail Sales Securities & Investment Other (please specify) Question Title * 2. What online marketing channel was your priority in 2012? Email PPC Social Media SEO Content Marketing Mobile Media Buying Other (please specify) Question Title * 3. What online marketing channel is your focus in 2013? PPC Email Media Buying Social Media Content Marketing SEO Mobile Other (please specify) Question Title * 4. How much did you spend monthly on content marketing in 2012? $0 $1-$499 $500 -$1999 $2000 - $4999 $5000 - $10000 $10000+ Question Title * 5. How much will you spend monthly on content marketing in 2013? $0 $1-$499 $500 -$1999 $2000 - $4999 $5000 - $10000 $10000 + Question Title * 6. What types of content work in your industry from an ROI perspective? (you can deem ROI however you wish i.e. direct sales or increase in channel visibility) Motion Graphics Sales Copy Feature Articles Buyers Guides Video Interactive Media White Papers Infographics Photos Illustrations Other (please specify) Question Title * 7. What content types would you like to test more of but find them difficult to create? White Papers Buyers Guides Interactive Media Illustrations Feature Articles Motion Graphics Infographics Sales Copy Photos Video Other (please specify) Question Title * 8. What content types do you find over priced? Motion Graphics Buyers Guides White Papers Video Interactive Media Feature Articles Sales Copy Illustrations Photos Infographics Other (please specify) Question Title * 9. Is authorship an important element of your content marketing strategy? Yes No Question Title * 10. When I say the word "authorship" you think of: Facebook Google Tumblr Blogging Twitter Question Title * 11. Would you pay 2x more for content created by a popular author? Yes No Question Title * 12. Are you familiar with Google's rel="author" tag? Yes No Question Title * 13. What is your vision for the future of content marketing? How important will it be in your vertical? Question Title * 14. What online marketing opportunity do you plan on seizing this year? Question Title * 15. What is your name? (for quote attribution) Question Title * 16. What is your email address? (we are looking to interview thought leaders for the study) Done