Healthcare Consumerism Survey

How consumer oriented is your organization?

This survey seeks to understand your organization’s efforts to become more consumer oriented. “Consumer oriented” is defined as “understanding the wants and needs that may influence the healthcare choices of the people you serve, and designing and delivering healthcare services in a manner that specifically addresses those wants and needs."

No identifying information is being collected. We will report summary findings and provide our own insights about how healthcare providers can prepare for consumerism.

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* 1. How important do you believe it is for hospitals and hospital systems to understand their patients as consumers of healthcare services?

Very important

Important

Only moderately important

Not important – patients are not “consumers” in the usual sense today, and I don’t expect that to change in the future

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* 2. How well does your organization currently understand how the people it serves want and need healthcare to be provided?

Very well

Somewhat

Not very well

Not at all

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* 3. Do you know of specific actions your organization is taking to provide healthcare in a more consumer-oriented way?

Yes, I can point to many actions

I know of some actions

I know of a few actions

No, I can’t point to actions we are taking to become consumer-oriented

Question Title

* 4. Who is responsible for making your organization more consumer oriented?

Chief Executive Officer

Chief Operating Officer

Chief Strategy Officer (or equivalent)

Chief Marketing Officer (or equivalent)

No one

Not sure/Don't know

Other (please specify)

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* 5. How confident are you that your organization has a clear strategy and action plan for becoming more consumer oriented?

Very confident

Somewhat confident

Minimally confident

Not confident