What's the state of the art for analytics in Digital Marketing?

Would you like some insight on how your digital marketing maturity level compares to organizations similar to yours? Take our 8-question/4-minute survey on the state of the art in digital marketing analytics. All submissions are anonymous, and you’ll have the option to see the summary results as they evolve. 

Thanks for your time!

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* 3. Data science is being deployed for many purposes in Marketing. Are you using or planning any of the following use cases?

  Using Implementing Planning Considering No interest
Campaign anomaly detection
Aggregated reporting
Campaign optimization
Predictive forecasting
Campaign performance management

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* 4. If you are using or implementing any use case or application of data science in Question 3, which vendor(s) are you working with? (If none, write "None" in any box.)

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* 5. Please rank the following data science-enabled goals in terms of their importance to you in Marketing:

  High - 5 4 Medium - 3 2 Low - 1
Eliminate manual reporting from multiple sources for digital marketing campaigns.
See the real-time and detailed performance of digital marketing campaigns.
Detect anomalies in digital marketing campaign performance.
Improve the performance of digital marketing campaigns.

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* 6. What are the obstacles to using data science in your marketing organization?

  5- Significant problem 4 3 - Moderate problem 2 1 - Minor problem, or not a problem.
Too expensive
Too difficult
Too time-consuming
Resources are too scarce
Too long to realize value
Not interested
Unproven value

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* 7. Please tell us about yourself: What is your job role?

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* 9. If you'd like access to the results of this survey (and information about conDati Analytics), please fill in your email address. We'll send you a link that you can check as often as you'd like to see the results as they evolve.

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