Digital Marketing Maturity Level

What's the state of the art for analytics in Digital Marketing?

Would you like some insight on how your digital marketing maturity level compares to organizations similar to yours? Take our 8-question/4-minute survey on the state of the art in digital marketing analytics. All submissions are anonymous, and you’ll have the option to see the summary results as they evolve.

Thanks for your time!

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* 1. Please tell us a little about your marketing: What percentage of your marketing budget is dedicated to digital marketing now?

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* 2. What percentage of your marketing budget will be dedicated to digital marketing in 3 years?

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* 3. Data science is being deployed for many purposes in Marketing. Are you using or planning any of the following use cases?

	Using	Implementing	Planning	Considering	No interest
Campaign optimization	Campaign optimization Using	Campaign optimization Implementing	Campaign optimization Planning	Campaign optimization Considering	Campaign optimization No interest
Predictive forecasting	Predictive forecasting Using	Predictive forecasting Implementing	Predictive forecasting Planning	Predictive forecasting Considering	Predictive forecasting No interest
Campaign anomaly detection	Campaign anomaly detection Using	Campaign anomaly detection Implementing	Campaign anomaly detection Planning	Campaign anomaly detection Considering	Campaign anomaly detection No interest
Campaign performance management	Campaign performance management Using	Campaign performance management Implementing	Campaign performance management Planning	Campaign performance management Considering	Campaign performance management No interest
Aggregated reporting	Aggregated reporting Using	Aggregated reporting Implementing	Aggregated reporting Planning	Aggregated reporting Considering	Aggregated reporting No interest

if you are using data science for any other marketing applications or use cases, what are they?

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* 4. If you are using or implementing any use case or application of data science in Question 3, which vendor(s) are you working with? (If none, write "None" in any box.)

Predictive forecasting

Campaign performance management

Campaign optimization

Campaign anomaly detection

Aggregated reporting

Other

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* 5. Please rank the following data science-enabled goals in terms of their importance to you in Marketing:

	High - 5	4	Medium - 3	2	Low - 1
Improve the performance of digital marketing campaigns.	Improve the performance of digital marketing campaigns. High - 5	Improve the performance of digital marketing campaigns. 4	Improve the performance of digital marketing campaigns. Medium - 3	Improve the performance of digital marketing campaigns. 2	Improve the performance of digital marketing campaigns. Low - 1
Detect anomalies in digital marketing campaign performance.	Detect anomalies in digital marketing campaign performance. High - 5	Detect anomalies in digital marketing campaign performance. 4	Detect anomalies in digital marketing campaign performance. Medium - 3	Detect anomalies in digital marketing campaign performance. 2	Detect anomalies in digital marketing campaign performance. Low - 1
See the real-time and detailed performance of digital marketing campaigns.	See the real-time and detailed performance of digital marketing campaigns. High - 5	See the real-time and detailed performance of digital marketing campaigns. 4	See the real-time and detailed performance of digital marketing campaigns. Medium - 3	See the real-time and detailed performance of digital marketing campaigns. 2	See the real-time and detailed performance of digital marketing campaigns. Low - 1
Eliminate manual reporting from multiple sources for digital marketing campaigns.	Eliminate manual reporting from multiple sources for digital marketing campaigns. High - 5	Eliminate manual reporting from multiple sources for digital marketing campaigns. 4	Eliminate manual reporting from multiple sources for digital marketing campaigns. Medium - 3	Eliminate manual reporting from multiple sources for digital marketing campaigns. 2	Eliminate manual reporting from multiple sources for digital marketing campaigns. Low - 1

Other digital marketing priorities:

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* 6. What are the obstacles to using data science in your marketing organization?

	5- Significant problem	4	3 - Moderate problem	2	1 - Minor problem, or not a problem.
Too expensive	Too expensive 5- Significant problem	Too expensive 4	Too expensive 3 - Moderate problem	Too expensive 2	Too expensive 1 - Minor problem, or not a problem.
Too difficult	Too difficult 5- Significant problem	Too difficult 4	Too difficult 3 - Moderate problem	Too difficult 2	Too difficult 1 - Minor problem, or not a problem.
Too time-consuming	Too time-consuming 5- Significant problem	Too time-consuming 4	Too time-consuming 3 - Moderate problem	Too time-consuming 2	Too time-consuming 1 - Minor problem, or not a problem.
Resources are too scarce	Resources are too scarce 5- Significant problem	Resources are too scarce 4	Resources are too scarce 3 - Moderate problem	Resources are too scarce 2	Resources are too scarce 1 - Minor problem, or not a problem.
Too long to realize value	Too long to realize value 5- Significant problem	Too long to realize value 4	Too long to realize value 3 - Moderate problem	Too long to realize value 2	Too long to realize value 1 - Minor problem, or not a problem.
Not interested	Not interested 5- Significant problem	Not interested 4	Not interested 3 - Moderate problem	Not interested 2	Not interested 1 - Minor problem, or not a problem.
Unproven value	Unproven value 5- Significant problem	Unproven value 4	Unproven value 3 - Moderate problem	Unproven value 2	Unproven value 1 - Minor problem, or not a problem.

Other obstacles:

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* 7. Please tell us about yourself: What is your job role?

Marketing Contributor

Marketing Leader (CMO, VP, Senior Director)

Other

If Contributor or Other, what is your Marketing speciality?

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* 8. Please tell us a little about your company: What industry are you in?

If "Other," what industry?

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* 9. If you'd like access to the results of this survey (and information about conDati Analytics), please fill in your email address. We'll send you a link that you can check as often as you'd like to see the results as they evolve.