CommsCouncil Senior Leader Insights Survey

Welcome and thank you

Thank you for your help with our Senior Leader Insights Survey. We’re developing a new content and communications strategy for our members with the aim of producing the most on point themes and materials possible.

We're requesting your details for two reasons; a) so that we can contextualise your comments and, where appropriate b) so that we might contact you regarding your answers to explore the theme/s further.

While we may publish the results and comments on our website, rest assured this will be done anonymously – no individual or company names will be attributed to anything.

We greatly appreciate your valuable input and thank you again for your support.

With best wishes,

Tony Hale, CEO, The Communications Council

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* 1. Please enter your name, job title and company.

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* 2. Is your company a member of The Communications Council?

Yes

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* 3. What are the most pressing industry issues that concern you and your business right now? Please choose your top 3 only.

Value of commercial creativity to economy

Talent attraction/retention/career development

Industry collaboration

Increasing competition from peripheral industries eg tech start ups, consulting firms

Developing more agile/profitable business models

Marketing effectiveness/value to business

Consumer engagement with advertising

Deregulation/self regulation

Ownership of intellectual property

Changing the pitching model

Diversity

Transparency

Client/agency remuneration - retainers vs projects, output vs input etc

The rise of automated technologies and their impact on creativity

Please comment on your answer or suggest an alternative that's not listed.

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* 4. What single wider global influence/trend do you see having a significant impact on the Australian industry in the next 1 - 2 years? Please comment.

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* 5. How can The Communications Council add further value to your business, and the wider industry, in the next 12 months? Please comment.

Thank you again for your time and input - it is greatly appreciated.