What CMOs Want

We know your time is extremely valuable, which is why we've ensured this survey will take a maximum of 5 mins to complete.

Be assured that your individual responses will remain confidential and that the results of this survey will be presented in an abstracted form to give the industry deep insights the changing nature of CMOs and marketing in SA.

All survey participants will be given a free copy of the survey results when they are published. Participants will also be invited to a Dx Workshop for CMOs later this year.

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* 1. Tell us a little bit about yourself:

What is your full name

Name of the company you work for

Your position at the company

The brand you manage

Your e-mail address

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* 2. How many people does the company employee?

1-50

51-200

201-1000

1001-5000

5000-20,000

20,000-200,000

200,000+

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* 3. How many marketing suppliers or partners do you use?

More than 5?

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* 4. Let’s talk about digital experience, and how you spend your budget:


What percentage of your 2019 marketing budget do you spend on digital marketing & transformation?	What percentage of your 2019 marketing budget do you spend on digital marketing & transformation? menu
What percentage of this budget do you spend with a digital partner vs. in-house resources?	What percentage of this budget do you spend with a digital partner vs. in-house resources? menu
What percentage of your 2020 marketing budget do you plan to spend on digital marketing & transformation?	What percentage of your 2020 marketing budget do you plan to spend on digital marketing & transformation? menu
What percentage of this budget do you spend with a digital partner vs. in-house resources?	What percentage of this budget do you spend with a digital partner vs. in-house resources? menu

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* 5. When you need a new digital partner where do you look for recommendations or insights to help you select this partner? Please select the top three:

Advertising

Word Of Mouth

Conferences and events.

Personal Network

Networking

Online listings and directories

Agency presentations at conferences or learning events

The company’s website

Workshops

Pitch agencies or pitch consultants

Other [Form for inputting data and information.]

Online forums like The Resource job board on Facebook

Industry Media like Biz-Community or MarkLives.com or FM Redzone

Social Media - The company’s presence on LinkedIn, Fb, or Twitter

Awards

Search engine or Google search

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* 6. What affects your impressions of a digital partner?

	Extremely important	Very important	Important	Somewhat important	Not important at all
Agency experience in your sector/industry	Agency experience in your sector/industry Extremely important	Agency experience in your sector/industry Very important	Agency experience in your sector/industry Important	Agency experience in your sector/industry Somewhat important	Agency experience in your sector/industry Not important at all
The company’s track record	The company’s track record Extremely important	The company’s track record Very important	The company’s track record Important	The company’s track record Somewhat important	The company’s track record Not important at all
Agency website	Agency website Extremely important	Agency website Very important	Agency website Important	Agency website Somewhat important	Agency website Not important at all
Local benchmarks and agency ratings	Local benchmarks and agency ratings Extremely important	Local benchmarks and agency ratings Very important	Local benchmarks and agency ratings Important	Local benchmarks and agency ratings Somewhat important	Local benchmarks and agency ratings Not important at all
The digital partner’s performance in awards programmes	The digital partner’s performance in awards programmes Extremely important	The digital partner’s performance in awards programmes Very important	The digital partner’s performance in awards programmes Important	The digital partner’s performance in awards programmes Somewhat important	The digital partner’s performance in awards programmes Not important at all
The company’s portfolio work and case studies with outcomes & results	The company’s portfolio work and case studies with outcomes & results Extremely important	The company’s portfolio work and case studies with outcomes & results Very important	The company’s portfolio work and case studies with outcomes & results Important	The company’s portfolio work and case studies with outcomes & results Somewhat important	The company’s portfolio work and case studies with outcomes & results Not important at all
Leadership and key team members	Leadership and key team members Extremely important	Leadership and key team members Very important	Leadership and key team members Important	Leadership and key team members Somewhat important	Leadership and key team members Not important at all

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* 7. When looking for a new digital partner how do you handle the selection process? (Please tick all that apply)

Invite prospective new partners in to pitch

Use a third party or pitch agency to shortlist

Ask associates for recommendations

Check the awards shows and see what work you like

Meet digital partners directly for a chemistry session

Use a tender process

Other (please specify)

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* 8. How should a potential digital partner attract your attention?

Traditional cold calling

Account Based-Marketing - a targeted, considered approach based on an understanding of my business and brand

Through the appropriate social media like LinkedIn

Networking - Approach me through a trusted third party I know

Connect to me through workshops or learning events

Other (please specify)

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* 9. What do you look for in a first meeting?

	Extremely important	Very important	Important	Somewhat important	Not important at all
Readiness to solve your problems	Readiness to solve your problems Extremely important	Readiness to solve your problems Very important	Readiness to solve your problems Important	Readiness to solve your problems Somewhat important	Readiness to solve your problems Not important at all
Industry knowledge	Industry knowledge Extremely important	Industry knowledge Very important	Industry knowledge Important	Industry knowledge Somewhat important	Industry knowledge Not important at all
Ability to understand your challenges	Ability to understand your challenges Extremely important	Ability to understand your challenges Very important	Ability to understand your challenges Important	Ability to understand your challenges Somewhat important	Ability to understand your challenges Not important at all
Proficiency - Evidence of past experience the shows the team can competently execute on the challenge and deliver to agreed goals.	Proficiency - Evidence of past experience the shows the team can competently execute on the challenge and deliver to agreed goals. Extremely important	Proficiency - Evidence of past experience the shows the team can competently execute on the challenge and deliver to agreed goals. Very important	Proficiency - Evidence of past experience the shows the team can competently execute on the challenge and deliver to agreed goals. Important	Proficiency - Evidence of past experience the shows the team can competently execute on the challenge and deliver to agreed goals. Somewhat important	Proficiency - Evidence of past experience the shows the team can competently execute on the challenge and deliver to agreed goals. Not important at all
Creativity	Creativity Extremely important	Creativity Very important	Creativity Important	Creativity Somewhat important	Creativity Not important at all
Insights and research	Insights and research Extremely important	Insights and research Very important	Insights and research Important	Insights and research Somewhat important	Insights and research Not important at all
Endorsements - Client accolades and impartial Client accolades	Endorsements - Client accolades and impartial Client accolades Extremely important	Endorsements - Client accolades and impartial Client accolades Very important	Endorsements - Client accolades and impartial Client accolades Important	Endorsements - Client accolades and impartial Client accolades Somewhat important	Endorsements - Client accolades and impartial Client accolades Not important at all
Ability to demonstrate skills	Ability to demonstrate skills Extremely important	Ability to demonstrate skills Very important	Ability to demonstrate skills Important	Ability to demonstrate skills Somewhat important	Ability to demonstrate skills Not important at all
Chemistry	Chemistry Extremely important	Chemistry Very important	Chemistry Important	Chemistry Somewhat important	Chemistry Not important at all

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* 10. What matters most when you partner with a digital partner?

	Extremely important	Very important	Important	Somewhat important	Not important at all
Wisdom	Wisdom Extremely important	Wisdom Very important	Wisdom Important	Wisdom Somewhat important	Wisdom Not important at all
Creativity and ideation	Creativity and ideation Extremely important	Creativity and ideation Very important	Creativity and ideation Important	Creativity and ideation Somewhat important	Creativity and ideation Not important at all
Communication	Communication Extremely important	Communication Very important	Communication Important	Communication Somewhat important	Communication Not important at all
Integrity	Integrity Extremely important	Integrity Very important	Integrity Important	Integrity Somewhat important	Integrity Not important at all
Innovation	Innovation Extremely important	Innovation Very important	Innovation Important	Innovation Somewhat important	Innovation Not important at all
Thinking and problem-solving skills	Thinking and problem-solving skills Extremely important	Thinking and problem-solving skills Very important	Thinking and problem-solving skills Important	Thinking and problem-solving skills Somewhat important	Thinking and problem-solving skills Not important at all
Collaboration	Collaboration Extremely important	Collaboration Very important	Collaboration Important	Collaboration Somewhat important	Collaboration Not important at all
Growth	Growth Extremely important	Growth Very important	Growth Important	Growth Somewhat important	Growth Not important at all
Speed	Speed Extremely important	Speed Very important	Speed Important	Speed Somewhat important	Speed Not important at all
Adaptability	Adaptability Extremely important	Adaptability Very important	Adaptability Important	Adaptability Somewhat important	Adaptability Not important at all

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* 11. What does your digital partner do for you? Please tick any of the services that you currently outsource to a partner company.

Customer Engagement

Consulting

Research

Strategy

Inbound marketing

Outbound marketing

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Website Strategy

Website development

Integrated Online Marketing Strategies

Pay-Per-Click Advertising

Social Media Management

Social Media Marketing Campaigns

Email Outreach Programs

Re-targeting Efforts

Affiliate / Associate Programs

Content Generation and Optimization

Design and Branding Elements

Software and app development

Ecommerce

Employee Value Proposition Development

Employee Engagement

Purpose, Values and Leadership

Digital Transformation

Other (please specify)

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* 12. How would you rate the service you receive from the digital partner that you work with?

Excellent - They are a valued partner in our business process. No complaints.

Good - They do a great job, but there’s room for improvement.

Average - They deliver what I want most of the time.

Below Average - I am not getting what I want, my digital partner is in trouble

Weak - I’m in the market for a new digital partner.

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* 13. Where are you with the digital transformation process of your marketing department?

We’re not even thinking about that.

Dx is on our radar.

We’ve started the Dx journey in marketing.

We’re at a mature stage in our Dx journey.

We’re digitally transformed.

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* 14. Staying with the topic of digital transformation, how much do you agree or disagree with the following statements:

	Strongly agree	Agree	Somewhat agree	Disagree	Strongly disagree
Our business is good at using technology to provide better customer experience.	Our business is good at using technology to provide better customer experience. Strongly agree	Our business is good at using technology to provide better customer experience. Agree	Our business is good at using technology to provide better customer experience. Somewhat agree	Our business is good at using technology to provide better customer experience. Disagree	Our business is good at using technology to provide better customer experience. Strongly disagree
In our company collaboration is encouraged and structures exist to enable it across the business.	In our company collaboration is encouraged and structures exist to enable it across the business. Strongly agree	In our company collaboration is encouraged and structures exist to enable it across the business. Agree	In our company collaboration is encouraged and structures exist to enable it across the business. Somewhat agree	In our company collaboration is encouraged and structures exist to enable it across the business. Disagree	In our company collaboration is encouraged and structures exist to enable it across the business. Strongly disagree
Our marketing department is structured well to encourage innovation from the whole team as well as other departments.	Our marketing department is structured well to encourage innovation from the whole team as well as other departments. Strongly agree	Our marketing department is structured well to encourage innovation from the whole team as well as other departments. Agree	Our marketing department is structured well to encourage innovation from the whole team as well as other departments. Somewhat agree	Our marketing department is structured well to encourage innovation from the whole team as well as other departments. Disagree	Our marketing department is structured well to encourage innovation from the whole team as well as other departments. Strongly disagree
I believe that our leadership team has a good grasp of the digital realities that are shaping the future of brands and businesses. They fully grasp the potential challenges and opportunities digital brings.	I believe that our leadership team has a good grasp of the digital realities that are shaping the future of brands and businesses. They fully grasp the potential challenges and opportunities digital brings. Strongly agree	I believe that our leadership team has a good grasp of the digital realities that are shaping the future of brands and businesses. They fully grasp the potential challenges and opportunities digital brings. Agree	I believe that our leadership team has a good grasp of the digital realities that are shaping the future of brands and businesses. They fully grasp the potential challenges and opportunities digital brings. Somewhat agree	I believe that our leadership team has a good grasp of the digital realities that are shaping the future of brands and businesses. They fully grasp the potential challenges and opportunities digital brings. Disagree	I believe that our leadership team has a good grasp of the digital realities that are shaping the future of brands and businesses. They fully grasp the potential challenges and opportunities digital brings. Strongly disagree
The leadership of our business has a good track record of adapting to changing market conditions.	The leadership of our business has a good track record of adapting to changing market conditions. Strongly agree	The leadership of our business has a good track record of adapting to changing market conditions. Agree	The leadership of our business has a good track record of adapting to changing market conditions. Somewhat agree	The leadership of our business has a good track record of adapting to changing market conditions. Disagree	The leadership of our business has a good track record of adapting to changing market conditions. Strongly disagree
The teams in our business are good at using digital technologies to understand our customers better.	The teams in our business are good at using digital technologies to understand our customers better. Strongly agree	The teams in our business are good at using digital technologies to understand our customers better. Agree	The teams in our business are good at using digital technologies to understand our customers better. Somewhat agree	The teams in our business are good at using digital technologies to understand our customers better. Disagree	The teams in our business are good at using digital technologies to understand our customers better. Strongly disagree
I think our leadership team has a clear vision and purpose and is proactively communicating this across the business.	I think our leadership team has a clear vision and purpose and is proactively communicating this across the business. Strongly agree	I think our leadership team has a clear vision and purpose and is proactively communicating this across the business. Agree	I think our leadership team has a clear vision and purpose and is proactively communicating this across the business. Somewhat agree	I think our leadership team has a clear vision and purpose and is proactively communicating this across the business. Disagree	I think our leadership team has a clear vision and purpose and is proactively communicating this across the business. Strongly disagree

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* 15. How would you rate the digital transformation expertise in your marketing department?

We’re finding our own way

We're experts

We could do with some help

We’ve got help with this

What CMOs Want

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* 1. Tell us a little bit about yourself:

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* 2. How many people does the company employee?

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* 3. How many marketing suppliers or partners do you use?

Question Title

* 4. Let’s talk about digital experience, and how you spend your budget:

Question Title

* 5. When you need a new digital partner where do you look for recommendations or insights to help you select this partner? Please select the top three:

Question Title

* 6. What affects your impressions of a digital partner?

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* 7. When looking for a new digital partner how do you handle the selection process? (Please tick all that apply)

Question Title

* 8. How should a potential digital partner attract your attention?

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* 9. What do you look for in a first meeting?

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* 10. What matters most when you partner with a digital partner?

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* 11. What does your digital partner do for you? Please tick any of the services that you currently outsource to a partner company.

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* 12. How would you rate the service you receive from the digital partner that you work with?

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* 13. Where are you with the digital transformation process of your marketing department?

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* 14. Staying with the topic of digital transformation, how much do you agree or disagree with the following statements:

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* 15. How would you rate the digital transformation expertise in your marketing department?

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* 16. Would you be interested in attending a conference or learning session on digital transformation for marketing departments?

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* 17. What marketing media do you read?

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* 18. What business media do you most read and trust?