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What CMOs Want

We know your time is extremely valuable, which is why we've ensured this survey will take a maximum of 5 mins to complete.

Be assured that your individual responses will remain confidential and that the results of this survey will be presented in an abstracted form to give the industry deep insights the changing nature of CMOs and marketing in SA.

All survey participants will be given a free copy of the survey results when they are published. Participants will also be invited to a Dx Workshop for CMOs later this year. 


1.Tell us a little bit about yourself:(Required.)
2.How many people does the company employee?(Required.)
3.How many marketing suppliers or partners do you use?(Required.)
4.Let’s talk about digital experience, and how you spend your budget:(Required.)
What percentage of your 2019 marketing budget do you spend on digital marketing & transformation? 
What percentage of this budget do you spend with a digital partner vs. in-house resources?
What percentage of your 2020 marketing budget do you plan to spend on digital marketing & transformation? 
What percentage of this budget do you spend with a digital partner vs. in-house resources?
5.When you need a new digital partner where do you look for recommendations or insights to help you select this partner? Please select the top three:(Required.)
6.What affects your impressions of a digital partner? (Required.)
Extremely important
Very important
Important
Somewhat important
Not important at all
Agency experience in your sector/industry
The company’s portfolio work and case studies with outcomes & results
The digital partner’s performance in awards programmes
Agency website
Leadership and key team members
The company’s track record
Local benchmarks and agency ratings
7.When looking for a new digital partner how do you handle the selection process? (Please tick all that apply)(Required.)
8.How should a potential digital partner attract your attention?(Required.)
9.What do you look for in a first meeting?(Required.)
Extremely important
Very important
Important
Somewhat important
Not important at all
Ability to understand your challenges
Proficiency - Evidence of past experience the shows the team can competently execute on the challenge and deliver to agreed goals.
Readiness to solve your problems
Creativity
Ability to demonstrate skills
Industry knowledge
Endorsements - Client accolades and impartial Client accolades
Insights and research
Chemistry
10.What matters most when you partner with a digital partner?(Required.)
Extremely important
Very important
Important
Somewhat important
Not important at all
Wisdom
Collaboration
Growth
Creativity and ideation
Adaptability
Innovation
Integrity
Communication
Thinking and problem-solving skills
Speed
11.What does your digital partner do for you? Please tick any of the services that you currently outsource to a partner company.(Required.)
12.How would you rate the service you receive from the digital partner that you work with?(Required.)
13.Where are you with the digital transformation process of your marketing department?(Required.)
14.Staying with the topic of digital transformation, how much do you agree or disagree with the following statements:(Required.)
Strongly agree
Agree
Somewhat agree
Disagree
Strongly disagree
Our business is good at using technology to provide better customer experience.
Our marketing department is structured well to encourage innovation from the whole team as well as other departments.
The leadership of our business has a good track record of adapting to changing market conditions.
In our company collaboration is encouraged and structures exist to enable it across the business.
I believe that our leadership team has a good grasp of the digital realities that are shaping the future of brands and businesses. They fully grasp the potential challenges and opportunities digital brings.
The teams in our business are good at using digital technologies to understand our customers better.
I think our leadership team has a clear vision and purpose and is proactively communicating this across the business.
15.How would you rate the digital transformation expertise in your marketing department?(Required.)
16.Would you be interested in attending a conference or learning session on digital transformation for marketing departments?(Required.)
17.What marketing media do you read?(Required.)
18.What business media do you most read and trust?(Required.)
Current Progress,
0 of 18 answered