Claims Testing Template Please read through the following product description: Your product claim / messaging goes here. OK Question Title * 1. Thinking about the claim overall, which of the following best describes your feelings about it? Like it very much Like it somewhat Feel neutral about it Dislike it somewhat Dislike it very much OK Question Title * 2. How unique is the claim? Extremely unique Very unique Somewhat unique Not so unique Not at all unique OK Question Title * 3. How believable is the claim? Extremely believable Very believable Somewhat believable Not so believable Not at all believable OK Question Title * 4. How different is the claim from existing claims? Extremely different Very different Somewhat different Not so different Not at all different OK Question Title * 5. Does the claim provide too much information, too little information, or the right amount of information? Much too much information Somewhat too much information About the right amount of information Somewhat too little information Much too little information OK Question Title * 6. How relevant is the claim to your wants and needs? Extremely relevant Very relevant Somewhat relevant Not so relevant Not at all relevant OK Question Title * 7. If the product were available today, how likely would you be to buy the product based on the claim? Extremely likely Very likely Somewhat likely Not so likely Not at all likely OK Question Title * 8. In your own words, what is the main message of the claim? OK DONE