Please read through the following product description:

Your product claim / messaging goes here.

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* 1. Thinking about the claim overall, which of the following best describes your feelings about it?

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* 2. How unique is the claim?

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* 3. How believable is the claim?

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* 4. How different is the claim from existing claims?

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* 5. Does the claim provide too much information, too little information, or the right amount of information?

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* 6. How relevant is the claim to your wants and needs?

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* 7. If the product were available today, how likely would you be to buy the product based on the claim?

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* 8. In your own words, what is the main message of the claim?

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