CITADEL THEATRE BRAND + WEBSITE SURVEY

You know Citadel Theatre from the inside — as a patron, a supporter, or both. That perspective is exactly what we need right now.

We're working on a project to strengthen how Citadel shows up online, and we want to make sure the experience reflects what actually matters to the people who love this place. This short survey has 10 questions and takes about 3 minutes to complete. Your answers will directly shape the work.

Thank you for being part of the Citadel community.

1.How are you connected to Citadel Theatre? (select all that apply)

Main stage subscriber

Single ticket buyer

Donor or financial supporter

Volunteer

Other (please specify)

2.How did you first hear about Citadel Theatre?

A friend, family member, or colleague recommended it

I found it online (search, social media, or website)

I received a postcard or email

I saw advertising in a local publication

I live or work nearby and discovered it on my own

Other (please specify)

3.What do you value most about your experience at Citadel Theatre? (Select up to 3)(Required.)

The quality of the productions

The intimate, up-close experience with performers

The welcoming, community atmosphere

The variety of shows and programming

The convenience — location, parking, and ease of access

The relationships I've built with staff and other patrons

The sense that I'm supporting something that matters to the community

Other (please specify)

4.How would you describe the feeling of attending a show at Citadel Theatre? (Select the one that best fits)

I feel like I'm part of the story — drawn in and engaged

I feel like a welcomed guest in a familiar place

I feel entertained and glad I came

I feel challenged — I leave thinking about what I saw

All of the above, depending on the show

5.After attending a show at Citadel, what are you most likely to do? (Select all that apply)

Tell a friend or family member they have to see it

Look up the next show and plan to come back

Visit the website to learn more or take action

Subscribe to our season

Post about it on social media

Make a donation or increase my support

Nothing in particular — I enjoy it in the moment

Other (please specify)

6.What most influenced your decision to become a subscriber or make a donation? (Select the one that best fits)

I had already seen a show and loved the experience

A friend or family member encouraged me

I wanted to support the arts in my community

I felt a personal connection to the Citadel team or mission

I attended a special event, rehearsal, or behind-the-scenes experience

I'm not yet a subscriber or donor

Other (please specify)

7.When you visit the Citadel website, what are you most often looking for? (Select all that apply)

Information about current or upcoming shows

Ticket purchasing

Subscription information

Information about the education program

How to donate or support Citadel

Practical information — hours, location, parking

Other (please specify)

9.What's the one thing the website makes hardest that should be effortless? (Select the one that best fits)

Finding information about current or upcoming shows

Buying tickets or managing my subscription

Making a donation

Finding information about the education program

Finding practical information — location, parking, hours

The site is easy to use — I don't have a complaint

Other (please specify)

Thank you so much for taking the time to share your thoughts. Your feedback directly shapes the future of Citadel Theatre and helps us make sure the experience we offer is as meaningful as possible for everyone who walks through our doors.