GELF China Ecommerce Study

Thinking of international ecommerce overall, on a scale of 1-10, how committed is your company to international and/or cross-border ecommerce (as measured by the resources available to achieve the goals)?

NOTE that we define "ecommerce" to include digital commerce sales from desktops, laptops, tablets and phones.

Question Title

* 1. Thinking of international ecommerce overall, on a scale of 1-10, how committed is your company to international and/or cross-border ecommerce (as measured by the resources available to achieve the goals)?

NOTE that we define "ecommerce" to include digital commerce sales from desktops, laptops, tablets and phones.

Not on Our Radar

Of Rising Importance, But Not Enough Resources

Top Strategic Priority

Clear

i We adjusted the number you entered based on the slider’s scale.

Are you currently selling internationally (anywhere) via ecommerce? (Check all selling models that apply)

Question Title

* 2. Are you currently selling internationally (anywhere) via ecommerce? (Check all selling models that apply)

No (if "No" please skip to Question 5)

Yes, we ship internationally; fulfilling from our own US operations

Yes, via marketplaces

Yes, we use a cross-border ecommerce solution provider(s) to facilitate sales and operations

Yes, we have regional ecommerce operations (e.g., in-country distributor(s), inventory in region, local ecommerce team)

Comments?

Approximately what percentage of your company’s total ecommerce/digital revenue comes from shoppers outside your domestic market?

Question Title

* 3. Approximately what percentage of your company’s total ecommerce/digital revenue comes from shoppers outside your domestic market?

1% to 3%

4% to 6%

7% to 10%

11% to 15%

16% to 20%

21% to 25%

26% to 30%

31% to 40%

Over 40%

Comments?

Are you currently selling via ecommerce/mobile commerce to China? Select all models/channels that apply

Question Title

* 4. Are you currently selling via ecommerce/mobile commerce to China? Select all models/channels that apply

Yes, via China-based marketplace platforms (e.g., Tmall/Tmall Global, JD.com/JD Worldwide, etc.)

Yes, via marketplaces based outside China (e.g., Amazon, eBay, etsy)

Yes, via other ecommerce platforms like WeChat

Yes, we ship to China from US-based fulfillment centers supporting our US digital operations

Yes, via direct-to-consumer Chinese language ecommerce site (our own site and/or our distributor/partner) where orders are fulfilled from within Greater China (China, Taiwan, Hong Kong, etc.)

Yes, via own branded physical stores and/or franchisees and/or other retail partner

Yes, we use a cross-border ecommerce solution provider to facilitate sales and operations

Yes, we sell via other ecommerce partner's site

Other (please specify) or Comments?

If you are not currently selling via ecommerce/mobile commerce to China, why? Select all that apply

Question Title

* 5. If you are not currently selling via ecommerce/mobile commerce to China, why? Select all that apply

Product not a good fit for market

Not worth pursuing due to overall complexity

Concerned about branding issues

Concerns about fraud and counterfeiting

Regulatory complexity

Too expensive/not enough resources

Language and localization issues

Have not analyzed the opportunity/no time to pursue

Other (please specify) or Comments?

Rate your company’s interest in Chinese ecommerce, with 1 = marginally interested and 10 = one of the highest priorities in our company

Question Title

* 6. Rate your company’s interest in Chinese ecommerce, with 1 = marginally interested and 10 = one of the highest priorities in our company

1 - Marginally Interested

5 - Of Growing Importance

10 - Top Strategic Priority

Clear

i We adjusted the number you entered based on the slider’s scale.

Please select the statement that BEST describes your company’s interest in Chinese ecommerce in the next 12-24 months, relative to other international markets?

Question Title

* 7. Please select the statement that BEST describes your company’s interest in Chinese ecommerce in the next 12-24 months, relative to other international markets?

Growing our Chinese ecommerce business is our top international priority

Chinese ecommerce is important to our plan, but must be balanced with other international markets

Chinese ecommerce is likely to be a small portion of our total ecommerce business, yet important enough to justify some ecommerce presence/investment to test our brand(s)

We consider Chinese ecommerce to be a long-term opportunity and are in early stages of investigation

We have not investigated the China opportunity nor will we within 24 months

Comments?